article thumbnail

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

B2B 152
article thumbnail

What in the World … ! Surprising Facts About Reddit Ads

agora pulse

Showing an ad featuring a dog in the Dog Owners subreddit is an excellent choice, as is showing B2B solutions in “small business,” rosacea-friendly makeup in “sensitive skin,” and budgeting software in a subreddit about becoming financially independent. Reddit Has Recently Switched to Primarily CPC Pricing.

Reddit 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279
article thumbnail

How to Use LinkedIn Ads to Find B2B Leads

agora pulse

Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn B2B leads can be found using LinkedIn’s targeted self-service ad center. Select Your Desired B2B Audience. Now that you’ve selected your audience, you need to decide how much money you want to spend on acquiring your B2B leads.

B2B 64
article thumbnail

An Update on TikTok’s Self-Serve Ad Platform

Likeable

Metrics like CPM, CPV, and CPC compete reasonably well. That rules out virtually all B2B conversion campaigns, and pretty much everything unless you’re pushing app downloads or something cheap, universally appealing, or currently trending. Not so anymore. As of this moment, your buying options look like this: The auto-bids work.

article thumbnail

Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? LinkedIn’s pricing model is based on the CPC and CPM. One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. You can target people by job titles, company size, and interests.

article thumbnail

Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? LinkedIn’s pricing model is based on the CPC and CPM. One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. You can target people by job titles, company size, and interests.