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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

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Breaking down B2C vs. B2B social media metrics and why it matters

Oktopost

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

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B2B Social Media Strategy for a Post-COVID World

Oktopost

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Conversion Rate. Qualifying Leads.

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