Infographic: B2B content marketing trends
AUGUST 10, 2013
Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content. Featured Headline Marketing Content marketing infographic Information graphics Source: Ambassador.
Social Media is Key to B2B Content Marketing [Report]
JUNE 1, 2013
91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. Content marketing is the art of communicating with your customers and prospects without selling. This is the first in a series of posts about how to use content to market online and via social media.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Not quite.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social. Jingcong Zhao is the Content Marketing Manager at Socedo.
2013 B2B Marketing Priorities [Study]
AUGUST 1, 2013
Towards the end of 2012, Software Advice , CMO.com , and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Surve y, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Special thank you to Holly Aker for helping me compile the content in this post.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Go Viral.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Businesses and brands can use LinkedIn to share that type of content on their company pages.
Four Ways to Optimize Content for B2B Search
MARCH 26, 2012
Not long after that article, CNET published a story about how Google plans to penalize “over-optimized” sites to make it fair for sites that produce high quality content which may not be optimized for search. The focus of B2B content is to educate potential buyers and inspire them to action. B2B organizations invest in content production primarily for lead generation.
Best Practices in B2B Retargeting
AUGUST 28, 2014
In fact, a study ReTargeter performed in 2011 found that B2B retargeting out performs B2C retargeting by 147% on average. It’s clear that B2B retargeting is an area with a lot of opportunity. If you’re new to the game, looking for additional opportunities, or would like to revamp your current tactics, follow these best practices for B2B retargeting. Tailor Specific Content.
Using YouTube for B2B
MAY 1, 2014
The site’s content ranges from official music videos to homemade cat clips, with so much in between. And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. This information can direct you to certain topics and video styles that will generate more traffic. Think again.
Get Creative with B2B Marketing in 2015
JANUARY 5, 2015
B2B is especially susceptible to very high standards and unusual challenges. B2B marketing has to be smarter, sleeker and faster than B2C. Most of the people you’re speaking with are considering other options, have an idea of the numbers and are more interested in content and price than anything. However, when done effectively and with taste, it can be quite useful for B2B.
Why Social Media Matters for B2B Vendors
MARCH 28, 2011
B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g.
5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. And they certainly don’t want to be bored to death with encyclopedic catalogue-type information. I can’t help but think we are leaving leads—and money—on the table as B2B marketers.
Why B2B Marketing Must Embrace Ninja Customers
Convince & Convert
JANUARY 19, 2014
Now we talk to a real person as a last resort , after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. There’s asymmetric information. Image from BigStock.com. To learn more.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Store and repurpose content for later reposting. 1) Storify.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.
Get Content First Format Content Later
Convince & Convert
DECEMBER 17, 2014
Get all JayToday episodes at [link] (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever.
25 Questions I Ask About B2B Content Marketing
Convince & Convert
DECEMBER 15, 2014
At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. 25 Questions I Ask About B2B Content Marketing. views. items. Share.
Five Ways to Build Trust with B2B Customers
AUGUST 9, 2011
Not long ago, B2B companies thought customers wanted to buy from great companies. B2B companies have a great opportunity to openly share content that was once tightly held and carefully rationed only to top business prospects. That information—and more—is now accessible with a few clicks. If your customers want information, they will find it.
Best B2B Marketing and Sales Strategy Guides and Insights of 2011
JANUARY 3, 2012
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies. Addressing Changes in the B2B Buying Cycle.
3 Ways Mobile Insights Are Informing Online and Offline Marketing
Buzz Marketing for Technology
DECEMBER 21, 2012
It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. 1. Using data for real-time content targeting. One particular application of CRM data in the mobile environment is a marketer’s ability to target specific customers with specific content in real time.
New Features Added to B2B Marketing Zone and Social Media Informer
AUGUST 17, 2011
Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list. In other words, we curate the content, but don’t own it.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Content can be produced in a wide variety of formats: • White papers. But regardless of the format, the first key to getting your content amplified by others is to produce high-quality, share-worthy content. Case studies.
Conversation Agent: Curating Information as Content Strategy
OCTOBER 27, 2010
» Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. Why content is important On the Web, people trade attention for good, useful content. How about making it your content strategy?
Seven Habits of Highly Effective B2B Websites
PWB Marketing Blog
NOVEMBER 1, 2011
Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. While SEO is important, what’s more important is that your customers understand your content. 1. Design for Humans.
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy: The Devil is in the Details. The quality of content at many sites is faltering. By Sue Duris.
30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
DECEMBER 10, 2013
Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Which content marketing tactics are most popular? eMarketer ).
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. Business buyers obtain information from multiple online and offline sources when making significant purchase decisions. That information may be third-party links, but may also be hosted on the company’s website or blog.
10 Social Lessons for B2B Companies
JULY 20, 2016
Social media is a great tool to attract prospects and customers with your content, and guide them through the buyer’s journey. Here are ten social lessons for forward-thinking B2B companies. Blogging is a great platform to showcase thought-leadership content and exciting events, highlight customer success stories, and more. Get Blogging. Know What Your Competitors Are Doing.
Social Media and B2B – How To Gain Awesome Leads
OCTOBER 30, 2014
———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. For instance one of the biggest struggles that B2B companies have is just getting in communication with a decision maker.
10 Facebook Tips Every B2B Marketer Should Know
PWB Marketing Blog
OCTOBER 18, 2011
Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Provide valuable content that addresses problems your customers have. Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) Use a variety of content. Provide fans with the most relevant and interesting content by learning and understanding which posts are truly motivating and receive the most interactions from fans. If not, don’t be discouraged. Be human.
Watching the Content Marketing Trend Fade to Black
NOVEMBER 16, 2015
Content isn’t going anywhere, but the content marketing trend may be disappearing much quicker than we think. This trend movement more to do with marketers failing to deliver results with general content than the role branded content has on the Internet. The B2B marketing crowd is moving beyond the content marketing trend and adapting account based marketing.
How to Translate B2B Best Practices Into B2C Marketing Strategy
Convince & Convert
JANUARY 8, 2015
Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will. One obvious reason is that the B2C lead life cycle is rarely as persistent and long as the B2B cycle. Image via Big Stock Photo. Focus on Data.
Secret to a Killer B2B Social Media Program
PWB Marketing Blog
SEPTEMBER 23, 2011
Second, develop a content marketing strategy. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Identify who you want to reach, what issues they care most about, and then create content against this plan. Content Should Move People Along the Purchase Path.
Does Your Content Have Superpowers?
PWB Marketing Blog
MAY 27, 2016
A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Remember the old days of “sticky” web content?
How to Turn B2B Prospects into Customers
Convince & Convert
MARCH 23, 2015
You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. Provide Exclusive Content. Content works to your advantage in a number of ways. The content here is different than the content in the lead stage. Does your B2B business successfully convert prospects into customers?
Why You Should Encourage Social Advocacy among B2B Employees
DECEMBER 3, 2014
But if we look a lot closer, there’s one particular group that’s perfectly primed and informed to spread the message about your business – your employees. 80% of B2B buyers are spectators, reading blogs, watching videos and witnessing discussions without actually participating (Source – Top Rank ). Filled with negativity or offensive language or content.
The 4 Elements of Successful B2B and B2C Digital Marketing Programs
MARCH 6, 2017
Approach greatly varies between the worlds of B2B (business-to-business) and B2C (business-to-consumer) marketing. In B2B, I’m mainly focused on generating leads. In B2B, you educate and inform. Create Full-Funnel Content. We’ve all heard the phrase “Content is King.” Content is what gives life to your brand image and tells the story of who you are.