Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

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Oktopost

NOVEMBER 25, 2020

Listen to the Podcast Now: Or subscribe to our channel B2B Marketing Now wherever you listen to podcasts or tune in on Apple Podcasts or Spotify. His clients include Boston Consulting Group , WeWork and the Jewish Agency. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now.

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Skills B2B Strategy Apple 125

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

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B2B Marketing Apple Hosting 62

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

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Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

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B2B Instagram Brands Hubspot 158

Waxing UnLyrical

FEBRUARY 5, 2013

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. As a B2B company, your customers know the angles, and they know the game. We’d love to hear about them!

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Waxing UnLyrical

SEPTEMBER 5, 2019

Perhaps unsurprisingly, many businesses overlook the impact of a successful internal communications strategy. An effective internal communication strategy : Ensures your message is carried to all parts/extremities of the business. The post What Does Blood Have to Do With Internal Communication Strategy?

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Oktopost

JANUARY 26, 2022

But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

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Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer.

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Oktopost

JULY 14, 2021

Jill is a career marketeer and a people-focused leader with both professional services and financial services experience predominantly in B2B. With outstanding experience in developing teams and talent, Jill excels at connecting strategy with people for results. Stay in the Loop.

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Convince & Convert

OCTOBER 8, 2021

After putting two and two together, let’s be real: More brands need to take more intentional actions towards implementing DEI efforts within their influencer marketing strategies and beyond. We have been tackling this for B2B especially, so take a look at how to locate B2B influences and afford them here.

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The Realtime Report

APRIL 13, 2023

Despite access to relatively affordable digital marketing strategies, many owners lack the knowledge and skills to employ them effectively. However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%.

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Marketing ROI Small Business Yahoo 172

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

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Organization LinkedIn Strategy Social Media 100

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy. EVERYTHING! .

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Oktopost

DECEMBER 16, 2020

Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! Listen in and learn from one of the B2B marketing industry’s greatest game changers of all-time.

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Sprout Social

OCTOBER 7, 2020

In addition to refocusing their social strategies to accommodate the 2020 climate, they reimagined their client retention strategies and embraced more contract flexibility to alleviate the burden that some of their clients felt. This has included re-aligning strategy, creative and media to yield better results. The result?

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Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

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Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. These are the same strategies I have used to build a following of more than 350,000 on LinkedIn supported by 15,000 connections. 15 Proven strategies to immediately increase your engagement on LinkedIn.

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Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 88

Oktopost

OCTOBER 23, 2021

The importance of generating high-quality leads to grow your B2B business can’t be overstated. For hyper-competitive B2B companies, this means that a steady stream of new leads is essential for supporting and sustaining growth. Why your B2B needs a Sales Development Representative. Source: [link].

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Webbiquity SMM

JANUARY 23, 2024

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? This can guide your product development and marketing strategy and strengthen your offerings accordingly. Adjust marketing strategies. What do you need for better customer retention?

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Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

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Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

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Influencer Strategy Content Marketing 158

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Want to hear more from renowned B2B marketing leaders? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Social Media B2B Apple Policies 84

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Here are five actionable strategies that can help you boost your brand’s value using social media amplification. Be Consistent.

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Brands Airlines Hashtag Influencer 159

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! I offer consulting packages, CMO To Go services, digital transformation strategies and plans, and of course training workshops for skillsets of all levels. In a world of automation and robots… be the HUMAN! Hustling to get the juiciest ROI from your efforts?

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Oktopost

DECEMBER 8, 2021

Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. He even compares why thinking about social media efforts in the same way you think about SEO work can be a game-changer in a social strategy. Stay in the Loop.

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Engagement B2B Apple How To 109

Pam Moore

SEPTEMBER 3, 2020

Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). What is an audience first marketing strategy. Why you need an audience first marketing strategy. 3 Steps you need to take to get started to develop your audience first marketing strategy.

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Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

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Oktopost

NOVEMBER 29, 2020

Whether you’re new to the podcast world or looking for your next podcast obsession when it comes to B2B marketing, we’re sure you’ll find it here. Our podcast channel, B2B Marketing Now , is geared toward marketing leaders who want to see their organization grow. B2B marketing is always evolving. Radically Transparent.

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B2B Apple Hosting YouTube 71

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. Have you heard of audience marketing but not sure what it is, how to develop an audience first marketing strategy or how to use it to grow you business? What is an audience first marketing strategy.

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Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

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Oktopost

SEPTEMBER 17, 2020

Today, because of marketing technology, CMO’s can take a seat at the strategy table. You can catch the conversation by subscribing to B2B Marketing Now , wherever you get your podcasts or by following Oktopost on LinkedIn , Twitter or Facebook to get the latest episodes directly to your social feeds!

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Marketing B2B ROI Data 117

Oktopost

MAY 20, 2021

He even reveals how he is working closely with partners to develop and implement strategies for Winston & Strawn to add value to clients while protecting their image. For more than 10 years, Howard also provided sales and leadership coaching to numerous business executives across a range of industries as a consultant with Richardson.

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Waxing UnLyrical

AUGUST 18, 2014

Attitude can affect business relationships, strategy, and security. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. 4 content creation tips for B2B software companies. 4 content creation tips for B2B software companies.

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Convince & Convert

MARCH 25, 2012

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There’s a tendency to hire a consultant and formulate a plan. There is no such thing as a Twitter strategy.

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