25 Experts Share Top 3 Content Marketing Trends for 2017
Writtent Blog
JULY 5, 2016
It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. Research shows upwards of 60-70% of B2B content goes unused.
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