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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. Capability to set up monitoring profiles for multiple keywords, topics, companies and products. Capability to set up monitoring profiles for multiple keywords, topics, companies and products. But overall, Vocus customer service was excellent.

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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Vocus vs. Cision (November 8, 2011). Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. PR Monitoring and Management Tools: Which is Best?

Vocus 155
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.

SM2 187
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The Social Media ROI Debate

Webbiquity SMM

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193
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Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers. influencer outreach b2b marketing content marketing influence marketing openview labs'

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. And furthermore the path is unique to each company. I agree with the premise of Forrester’s article that we have to start heading toward Enterprise-wide customer data but its not a simple black and white path.

Data 100