Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Some social media management tools will also offer visual content calendars that allow you to visualize your upcoming campaigns. But B2B companies need to go deeper.

B2B 132

B2B Social Media Management Metrics Social Media 132

Sprout Social

APRIL 4, 2017

But what may seem obvious to a social media managers is a whole new world to other departments at your company. At this week’s chat, we’ll talk personal branding and how to convince leadership and colleagues that fostering a personal, industry-adjacent social community impacts a company’s bottom line.

Upcoming 46

Upcoming Yahoo Apple B2B 46

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Say, for instance, you work for a virtual event software company and want to compare posts with #eventprofs to ones with #eventtech.

Hashtag 101

Hashtag Analytics LinkedIn Content 101

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights. And it’s uniquely business.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Sprout Social

MARCH 12, 2024

We are more mindful of protecting our brand from a crisis during the election because tensions are running high, and it increases the risk for every brand online—even B2B SaaS brands,” says Olivia Jepson, Senior Social Media Strategist at Sprout Social. Social listening isn’t just relevant for this year’s upcoming US presidential election.

Social Media 112

Social Media Marketing Sentiment Influencer 112

Sprout Social

NOVEMBER 17, 2022

Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11. Promote an upcoming event. Get your audience pumped up for an upcoming event.

Types 117

Types Instagram Brands Collaboration 117

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Some companies also post employee spotlights on internal channels to help build a positive culture and develop stronger relationships between team members. ? How did you find out about [company name]?

Social Media 109

Social Media How To B2B LinkedIn 109

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 103

Analysis Sentiment Marketing How To 103

Webbiquity SMM

MAY 1, 2018

Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Generally speaking, most trade shows will have their own hashtag, which can be used by exhibiting companies. He enjoys sharing his thoughts on upcoming marketing ideas and design trends. Feel free to follow him on Twitter.

Platform 152

Platform Engagement Hashtag Eventful 152

Social Media Strategies Summit

MARCH 11, 2019

At the upcoming Social Media Strategies Summit in Anaheim, you’ll be sharing the story of how you consolidated over 400 of Cisco’s social media accounts into 100 – a huge project! Our team looked across the board to see which companies were doing social effectively.

Project 100

Project Exercises Upcoming B2B 100

Oktopost

NOVEMBER 4, 2019

Retailers and other companies that sell direct to consumers have known this for a while, and the consumer chatbot field is already fairly overcrowded territory. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. When it comes to B2B botmaking, you have many options, some of which are platform-dependent.

B2B 107

B2B API Facebook Survey 107

Sprout Social

SEPTEMBER 30, 2022

Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads. For example, if a prospect posts on social about upcoming vacation recommendations, and you honestly have some, jump on it. This includes informative, emotional and personal content.

Tips 131

Tips Authentication LinkedIn Groups 131

Mindjumpers

APRIL 14, 2011

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The majority of companies are confident that they are measuring social media impact, yet they still feel there is work to be done. - The Corporate Social Media Summit 2011.

Social Media 215

Social Media Conference Report Upcoming 215

Social Media Strategies Summit

JUNE 8, 2023

RESULTS : Treaty’s shift to DTC has seen them generate a 3X return on ad spend and a 2,500% increase in average monthly orders, helping them build a more profitable, sustainable business less reliant on lower-margin B2B sales. RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years.

Brands 130

Brands Facebook Influencer Campaign 130

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Should I use humor if my company is B2C?

Marketing 100

Marketing B2B Meme Organization 100

Buzz Marketing for Technology

AUGUST 5, 2014

Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right. This set the stage nicely for Greg and Adam to discuss their companies success in RTM. How does Real-Time Marketing work in a B2B environment? Sign up for it, or view the schedule of upcoming webinars here.

Eventful 100

Eventful UGC Marketing B2B 100

Ignite Social Media

APRIL 13, 2018

Here are a few eMarketer stats that prove that the majority of marketers also haven’t quite figured it out: 68% of companies worldwide do not yet use chatbots (eMarketer, May 2017). Best in class examples of chatbots from a variety of B2C and B2B brands. Four steps to get started on your brand’s chatbot strategy.

Strategy 98

Strategy Privacy Upcoming Class 98

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 86

Strategy How To Training ROI 86

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. Michelle Wine Estates, and so many other superstars). Our registration numbers reinforce our direction here—don’t you love when data does that?

Eventful 83

Eventful B2B Team Organization 83

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

DECEMBER 10, 2015

In addition to sharing his predictions for upcoming trends in the new year, Mathew also offers his sage advice on how businesses can prepare for such adjustments. He says that with the rise of marketing automation, many companies have not had to adjust best practices in order to see improved results. Then I wanted to be a veterinarian.”

Strategy 60

Strategy How To Marketing B2B 60

Buzz Marketing for Technology

MARCH 30, 2010

So do you have buyer personas at your company? Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Will Facebook replace your B2B Marketing email system? Not any more …. Frankly that’s buyer persona gold for free from your Facebook Ad campaign.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

agora pulse

DECEMBER 26, 2016

This SEO software company for agencies and local businesses offers a weekly “ Top 25 Inbound Marketing Articles ” roundup. And being the savvy marketer she is, Mari also lets you know about her most recent videos and and upcoming Webinars to further help folks succeed on Facebook. Music and social media? Yes please.

Social Media 124

Social Media Curation Journal SEO 124

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Again, you can “advertise&# upcoming webinars in your sidebar. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

JUNE 28, 2023

With automation tools, companies can target a larger range of customers and prospects across a range of channels. Increased scope and scale of campaigns: Companies can run campaigns on multiple social media channels at once without requiring additional manpower. Why use marketing automation? What are marketing automation tools?

Team 108

Team Hubspot Marketing SMS 108

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 145

B2B Survey ROI Metrics 145

Twist Image

APRIL 10, 2013

All companies (and the people that work for them) understand the difficulty that is business. On a selfish level, I spend a few paragraphs of energy talking about Ron Johnson and JC Penney in my upcoming business book, CTRL ALT Delete (out on May 21st). nothing is simple. but alas, money complicates things. How simple are things?

Retail 104

Retail Apple B2B Instagram 104

Buzz Marketing for Technology

JUNE 10, 2015

We discussed nine ways companies have found to connect social media to revenue and ROI. Our next webinar is titled To LinkIn or Not to LinkIn: Getting Ahead of Your Competitors with Innovative Strategies ; be sure to sign up for it or view the schedule of other upcoming webinars here.

ROI 100

ROI Platform Storify Sentiment 100

Sprout Social

JANUARY 4, 2022

93% of companies have acquired new customer(s) via social media video. As you build your social media marketing strategy for the upcoming year, pepper in a few Reels or pencil in a plan to activate your Stories. 26% of marketers state that Stories are the most valuable type of social content. Facebook video statistics.

Statistics 141

Statistics Video Social Media Marketing 141

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. For many companies, cost and lack of access to high-quality video production are barriers to visual content creation.

ROI 74

ROI Process News Content 74

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. RetrackMedia is an upcoming ad network , Best Alternative to Google Adsense …!

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152