Buzz Marketing for Technology

MARCH 4, 2010

What seemed like a pretty basic message about an upgrade message of their current email system which is rather archaic (you know, the one that makes you delete messages one by one!) I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES. Tweet This!

System 219

System B2B Facebook Marketing 219

Oktopost

JUNE 19, 2020

As the standard bearers of the modern corporation, CEOs are tasked with ensuring all systems run smoothly and profitably on a day-to-day basis. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Humanizing the Company. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% 99% found unique value in this B2B marketing strategy that they did not get from other channels. What is B2B Event Marketing?

B2B 118

B2B Eventful Marketing Conference 118

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Uncertainty.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

SEPTEMBER 9, 2019

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Digital marketing and the technology that supports it is changing every day, and b2b marketing tools offer stronger support for lead generation efforts than ever before.

B2B 77

B2B Tools Metadata Marketing 77

Oktopost

APRIL 4, 2024

He dives into the management of both the data he analyzes and the AI systems that use his data to ensure they are used safely and responsibly. Sean even offers insights into how to best approach the guardrails required to ensure AI tools, systems and processes remain safe.

Products 69

Products Marketing B2B Apple 69

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

B2B 91

B2B Engineering Social Media Privacy 91

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. For example, every bank hires security consultants to test its systems.

B2B 189

B2B Case Study Telecommunications Study 189

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel.

B2B 135

B2B How To Data Process 135

Convince & Convert

APRIL 2, 2015

Volvo Trucks bet on the former and successfully demonstrated the precision of its dynamic steering system through an award-winning video that has generated 78 million views. The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? Image via Microsoft Stories.

B2B 60

B2B Marketing Microsoft Hubspot 60

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

B2B 206

B2B Engagement Marketing Sentiment 206

Oktopost

DECEMBER 20, 2023

But don’t worry, the rise of AI in B2B sales will not replace you. For success, all B2B sales cycles will always need human interaction and guidance throughout the funnel. Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions.

B2B 75

B2B Software Process Team 75

Webbiquity SMM

APRIL 13, 2021

The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg. That would be four times what the company was valued at just four months ago. It was a closed, proprietary system released at a time when open systems were all the rage.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

B2B 155

B2B Features Social Media Aggregator 155

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. Here’s a quick breakdown of both strategies.

Discount 124

Discount Marketing How To B2B 124

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s the digital media equivalent of flying blind. Here are five reasons why.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Explore it today and let us know how social listening supports your B2B strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Social Media Marketing

MARCH 1, 2010

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S.

B2B 159

B2B Study Social Media Small Business 159

Waxing UnLyrical

SEPTEMBER 5, 2019

The vascular system (vessels, veins and arteries) carries the blood where it needs to go around the body. Without the vascular system, the heart is almost completely useless. Without the vascular system, the heart is almost completely useless. Next question … Does Your Business Have a Vascular System?

Strategy 150

Strategy System B2B Organization 150

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand.

B2B 69

B2B Brands Tips Notification 69

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. It’s not the most efficient system, but this method will show you the popularity of specific hashtags. From there, make a shortlist of industry-specific hashtags and test them to see how they affect performance.

Hashtag 100

Hashtag Analytics LinkedIn Content 100

The Realtime Report

AUGUST 25, 2020

Having a social media strategy in place can help grow your company. Having social media can be great for customer service and easier for both the company and the customer. Social media lessens the amount of times a user has to call your company for a quick question or concern. An example of this is through Facebook.

Small Business 251

Small Business Social Media Strategy Marketing 251

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Discover Buyer Oriented Keywords – Monitoring the name of company, brand or service is important, but it’s unlikely to generate leads outside of your existing purview.

B2B 129

B2B Social Media Proposal Google Reader 129

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

APRIL 27, 2023

Want to hear more from renowned B2B marketing leaders? With his comprehensive 5 part operating system, he reveals the steps to create a frictionless experience for all corners of the organization. Listen to the podcast: Or catch us on Apple Podcasts, Spotify , or YouTube. Catch all episodes here.

Marketing 62

Marketing Apple Sports B2B 62

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. The answer is when they want to buy, of course.

B2B 88

B2B Marketing Paid Search Buy 88

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. For example, every bank hires security consultants to test its systems.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. What if you’re not a SaaS company? Sponsored post.

Software 107

Software LinkedIn Content management systems How To 107

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Sprout Social

NOVEMBER 17, 2022

Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11. When used appropriately, B2B brands can capitalize on trending sounds.

Types 117

Types Instagram Brands Collaboration 117

Oktopost

NOVEMBER 4, 2021

Prior to Demandbase, Paul held roles at Microsoft, AgilOne, StrongMail Systems, and several other martech companies. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Today, he has helped establish Demandbase as the leader in the region. Episode Summary. “We We can’t do technology without a strategy.

B2B 62

B2B Apple Microsoft Class 62

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245