Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Not every brand has a century-old-bank or unicorn-startup budget to blow. The post The Complete Guide to YouTube Ads for Marketers appeared first on Hootsuite Social Media Management. Try it free today.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics. These agencies have a wealth of knowledge and experience managing LinkedIn for growth, so they can provide you with expert, unbiased guidance.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

B2B 120

B2B Software Social Media Survey 120

Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams.

Tools 75

Tools B2B Price Social Media Management 75

Oktopost

APRIL 21, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Perry has spent the last 25 years working at and with technology startups.

B2B 150

B2B Startup Apple Journal 150

Sprout Social

JUNE 27, 2023

Social media manager. Brand manager. Director of social and partnerships. His interest and talents in social emerged early. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. Many B2B brands are concerned about proving the ROI of social.

Travel 92

Travel B2B Automotive Campaign 92

Sprout Social

AUGUST 14, 2023

With our social media management platform, your team executes seamlessly across tactics to maximize your reach and engagement. Increase employee participation with curated, personalized content According to Sprout’s Employee Advocacy Report , 72% of engaged users post about their company if the content is written for them.

Platform 71

Platform Tools Curation LinkedIn 71

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Buffer Social

NOVEMBER 8, 2023

  For example, terms like ‘ social media management tool ’ and ‘ social media analytics ’ are essential to us at Buffer since that’s a big part of what our product does.   As an event-led company, Lindsay has another set of metrics to monitor.

Metrics 98

Metrics Content Marketing Newsletter 98

Convince & Convert

JANUARY 16, 2017

With another year upon us, B2B marketers are still struggling to reach the right buyers. That’s when marketers and salespeople can really use social media to close sales. I witnessed the deal-making power of social media contact at Inbound 2016. But they aren’t all tracking social lead information effectively.

B2B 60

B2B System Team Buy 60

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Buffer Social

MAY 20, 2019

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? What are the skills to master and traits to have? Skills vs Traits.

Social Media Management 82

Social Media Management Skills Social Media Hubspot 82

Kikolani

NOVEMBER 29, 2010

Annette, a friend and former collegue of mine, is an Internet Marketing Specialist who enjoys social media and SEO. Her blog, Social Big Top , covers blogging, social media, management, SEO, and more. Her blog, PPC Strategies , covers B2B search marketing, bid mangagement, Internet marketing, PPC, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

FEBRUARY 9, 2012

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. That’s what happens when you run a startup and you have a baby and you’ve just got other things to do.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

This is Episode 2 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Monty , the global head of social media for Ford Motor Company. That’s what happens when you run a startup and you have a baby and you’ve just got other things to do.

Company 112

Company Retail iPad Google 112

Buffer Social

JANUARY 25, 2017

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? 7 skills top social media managers share.

Social Media Management 40

Social Media Management Skills Social Media Hubspot 40

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription. They surveyed over 1,000 B2B and B2C companies worldwide.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Create three compelling arguments.

Products 92

Products Real Estate Tourism Fashion 92

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Have a tight budget?

Social Media 175

Social Media UGC Tips CPM 175

Hootsuite

AUGUST 6, 2019

According to LinkedIn’s Engineering blog , the algorithm also looks at the language of the post, and the companies, people, and topics mentioned in it. For this reason, the company has provided tips and best practices, which are included here, along with a few more from me. Engagement probability. Be relevant. 10:45 a.m., and 5:45 p.m.

LinkedIn 111

LinkedIn HootSuite Hashtag Airlines 111