Oktopost

JULY 28, 2022

Want to hear more from renowned B2B marketing leaders? Hot Topics of this Episode Include: The essential items to include in your internal communication plan when rolling out advocacy and a sample of my very own internal plan you can download here. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 62

B2B Apple Sample Samples 62

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. LikeAlyzer provides daily updated Facebook statistics for your company or other Pages of interest. Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? Google Review Count: 85,900. ” — Rebekah Radice.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Use LinkedIn to research companies. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. So, what's the good news?

Content 60

Content Sample Samples B2B 60

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A fourth factor is the level of PR or media relations activity undertaken by the company.

SEO 188

SEO B2B Social Bookmarking Organization 188

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. So, what’s the good news?

Content 90

Content Sample Samples Sentiment 90

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A fourth factor is the level of PR or media relations activity undertaken by the company.

B2B 100

B2B SEO Social Bookmarking Sample 100

Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. By putting their badge on your site, B2B brands have the chance to “borrow” some of their credibility for their own needs. There are some sites that specialize in vetting and verifying companies.

Examples 27

Examples Badge B2B Case Study 27

Convince & Convert

SEPTEMBER 11, 2015

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. Executives who are active on social media convey that they are invested in the companies that they run.

Loyalty 60

Loyalty Twitter Brands Sample 60

Convince & Convert

JUNE 17, 2013

We’re not talking about demographic data or any sort of personal information, only a high-level view of what they do and what’s important to them in doing business with a company like yours. As a firsthand example, at my company Help Scout we have three very different customer personas that our software caters to.

How To 167

How To Sample Samples Template 167

Writtent Blog

APRIL 3, 2013

Written by another very successful B2B marketer and customer persona expert, this article explains the difference between ideal customer profiles (information on the types of companies that buy from you) and buyer personas (the actual people or customers who buy from you). Remember to ask open ended questions like “Why?”

Resources 95

Resources Hubspot Content Template 95

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

OCTOBER 19, 2023

For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Reputation monitoring should be integrated into your marketing stack, plain and sample. The tool can also identify trends and provide a competitive analysis of your company versus others based on sentiment analysis and key terms.

Reputation 96

Reputation Sentiment Analysis Notification 96

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Of course, what works for one company may not work for another, which is why it’s important to measure Return on Ad Spend (ROAS) when evaluating all advertising campaigns and how much budget should be given to each platform.

Marketing 62

Marketing Survey Skills How To 62

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook?

ROI 138

ROI Social Media Social CRM Survey 138

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

Jon Loomer

OCTOBER 7, 2015

Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. B2B: Size of company. In terms of invalid email addresses, a small sample test has shown no issue with this. You can also add a custom question.

Video 120

Video Insurance Facebook Automotive 120

ProBlogger

JULY 16, 2014

Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company. I’m Steff. Part 1: Finding a Blogging Job. Is it awesome?

Applications 43

Applications Tips Sample Samples 43

Buffer Social

JUNE 13, 2019

Curology, a skincare company, has the best of both worlds on its Instagram. Here’s a view of their feed at the moment: The vitamin company uses memes to get across messages like “take your vitamins” along with empathizing with its audience when you’re just not feeling yourself. so get your likes in now ? ?

Meme 75

Meme Instagram Feed Feedly 75

Convince & Convert

JANUARY 14, 2016

Test your stuff on a sample audience of your ideal customers. T Rowe Price – This company created a microsite with an illustrated video-storybook to help people set up college funds for their kids. One of my favorite unexpected, successful examples comes from Marketo, an enterprise software company.

Flash Mob 60

Flash Mob Content Banking Marketing 60

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. The 6 flavors of SEO your company needs – different positions / SEO strategies that need to be covered for your website’s search success. Search Engines / SEO / Analytics. Want to take a peak into the seminar?

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Sprout Social

OCTOBER 10, 2016

A4: Making a decision based off of a very small sample size is common. A4 a conversion path that is company process centric > < #SproutChat https://t.co/4ZzO4Av0SX. A4: in the B2B world, a form fill with 10,000 required fields is the #1 reason i won't download something i'd otherwise like. sproutchat.

Conversation 40

Conversation Sample Samples Metrics 40

Keyhole.co

MARCH 4, 2023

Product supplies Besides paying influencers for promoting your brand, you might also give them a free sample product. It’s been alleged that 17% of companies spend over half their marketing budget on influencers. What about you? How are you spending your marketing budget this year?

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. And, by using elements of B2C strategy, B2B marketers can attract, engage, and retain more customers.

B2B 62

B2B Strategy Proposal Template 62

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

SalesChoice

OCTOBER 4, 2016

Deloitte Global predicts that by the end of 2016 more than 80 of the world’s 100 largest enterprise software companies will have integrated cognitive technologies into their products, a 25 percent increase on the prior year. The company expects this strategy to result in $20 million in additional revenue when rolled out globally.

Software 20

Software Patterns Applications B2B 20

Social Media Strategies Summit

AUGUST 11, 2022

That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. The online community allows Sephora customers to share their favorite looks and beauty tips, sample new products, ask questions, and generally connect with like-minded shoppers. million members today.

Examples 228

Examples Communities Brands Forums 228

SalesChoice

OCTOBER 24, 2016

COMPANIES MAKING AN IMPACT ON COGNITIVE TECHNOLOGIES. It simulates the sound of speech at as low a level as possible: one sample at a time. That means building the waveform from scratch — 16,000 samples per second. IBM & MIT. WaveNet , as the system is called, takes things deeper. SALESFORCE. SALESCHOICE.

RFI 20

RFI Patterns Sample Samples 20

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. Instead, how about showing them that you, more than any other B2B vendor, recognize them for the one-of-a-kind individuals that they are? B2B companies can afford to send out bigger, fancier, cooler swag to their prospects.

Examples 107

Examples Marketing B2B Conference 107

Webbiquity SMM

MARCH 15, 2016

For example, what percentage of businesses maintain company blogs? Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. Is it truly random?); Stratabeat ).

Survey 100

Survey Marketing B2B Statistics 100

Writtent Blog

DECEMBER 6, 2023

In addition to putting on them company vehicles and owners’ cars, give them for free to employees, partners, stakeholders and investors, charities you donate to, and other contacts to display. These stories add credibility to your company and help you get more customers. Post your company offers on coupon and deal sites.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Maybe sampling and demos on location will fit better.

Social Media 121

Social Media Strategy Social CRM MySpace 121

ProBlogger

JUNE 10, 2014

The first is advice for companies like ours who need to hire a blogger. The follow-up post will be advice for bloggers who are looking for a full-time, steady job as a content creator at a company like ours: what to expect, and how to ensure you have the best chance of landing the gig. Ask for samples!

Blogger 42

Blogger Company Sample Samples 42

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. All rights reserved.

Hitwise 117

Hitwise Content Blogger Consultant 117