Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. While anyone can make organic posts, paid social refers to ads placed by a company that also pays for increased exposure to these ads. What is Paid Social Media for B2B?

B2B 136

B2B Social Media Strategy LinkedIn 136

The Realtime Report

JANUARY 17, 2022

5 B2B Marketing Strategies. With business-to-business (B2B), it’s important to use the right strategies to generate leads. That said, it’s still crucial to come up with a B2B marketing plan that makes you stand apart from the competition and gets you noticed. Your Business Needs to Use. Let Content Speak for You.

B2B 113

B2B Strategy Marketing Mobile 113

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. in savings over three years.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . 6 Tips for B2B Brands Community-building.

B2B 121

B2B Communities Brands Loyalty 121

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Social Selling Masters

OCTOBER 1, 2023

AI is revolutionizing the way B2B sales teams operate and is quickly becoming essential to sales success. Companies that are leveraging the power of AI are seeing remarkable gains in efficiency and effectiveness, as well as in ROI and conversion rates.

B2B 52

B2B ROI Training Team 52

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. Billion spent on social media marketing in the U.S.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

B2B 136

B2B Social Media Strategy LinkedIn 136

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. It’s the preferred direct marketing tactic for low cost and high ROI. Here’s how you can do it: Start by Setting Up a Company Page.

B2B 217

B2B Brands LinkedIn Influencer 217

Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

B2B 84

B2B Metrics Engagement Data 84

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. That might be a big reason why nearly 70% of B2B content ends up unused , because it doesn’t align with what buyers are interested in. B2B marketing is too high-stakes for any blind leaps of faith. 6 B2B Marketing KPIs to Measure.

B2B 125

B2B Marketing Metrics ROI 125

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile. Tip #5: Highlight Company Culture. Don’t be that company. Conclusion.

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B2B Instagram Hashtag Meme 124

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% 99% found unique value in this B2B marketing strategy that they did not get from other channels. What is B2B Event Marketing? Brand awareness.

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B2B Eventful Marketing Conference 118

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52

ROI Influencer Marketing Campaign 52

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a marketing strategy where a social media influencer promotes a product from a company. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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B2B Influencer LinkedIn SEO 125

Oktopost

AUGUST 26, 2019

Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. The second caveat to B2B video marketing is ROI. About Video Marketing.

B2B 111

B2B Video Strategy Marketing 111

The Realtime Report

APRIL 13, 2023

However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%. More than dollars spent, businesses that track marketing return on investment (ROI) outperform those that don’t.

Marketing 172

Marketing ROI Small Business Yahoo 172

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

Oktopost

APRIL 2, 2021

More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation.

B2B 78

B2B Analytics LinkedIn Marketing 78

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Is social media ROI measurable?

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

APRIL 6, 2023

Want to hear more from renowned B2B marketing leaders? In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Atlassian 118

Atlassian Strategy B2B Apple 118

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. Lead identification.

B2B 89

B2B Marketing Sentiment Influencer 89

Oktopost

MARCH 26, 2024

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Social Media Marketing

NOVEMBER 10, 2016

With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer. So, contact us today!!

B2B 80

B2B Social Networking ROI Campaign 80

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Stumble upon something good? Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Platform Storify Sentiment 100

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88