Oktopost
APRIL 18, 2024
Patrick also uncovers why developing a dynamic data dashboard or repository to keep track of marketing KPIs is a must for every marketer to keep a pulse on performance without getting bogged down by data overload. He even reveals his secret to measuring what matters lies in staying focused and being flexible.
Convince & Convert
DECEMBER 15, 2014
At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.
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Koka Sexton
AUGUST 11, 2023
According to a survey conducted by CMI and MarketingProfs, 90% of B2B marketers feel that content operations (30%) and content strategy (29%) are the areas where they require the most attention to improve their content marketing efforts. This will help ensure that content is accurate and meets the company’s standards.
Waxing UnLyrical
AUGUST 14, 2013
But wait, before you start lumping cloud-based ECM with other digital repositories like Google Drive and Dropbox, let me explain further. The moral of the story is that companies shouldn’t be looking at the cloud with such beleaguered interest. It’s a win-win for everyone involved.
Oktopost
FEBRUARY 1, 2024
B2B buyers are bombarded with information daily, and only so many brands can stand out. It offers a centralized repository for storing, organizing, and distributing digital assets, ensuring all team members can easily access brand guidelines, logos, images, and other relevant marketing collateral. ” 3.
Webbiquity SMM
SEPTEMBER 15, 2015
68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one.
Jon Loomer
JULY 23, 2019
Includes a downloadable “B2B Creative Playbook.” Using Facebook’s own description for this resource: “Grow is a content and events programme that shines a light on people, companies and trends challenging the status quo.”. A very basic page, this also has a downloadable guide with research on the auto insurance industry.
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