The Realtime Report

AUGUST 25, 2020

Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Why do Small Businesses need Social Media? Marketing Strategies.

Small Business 251

Small Business Social Media Strategy Marketing 251

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

B2B 123

B2B SEO Travel Hubspot 123

Oktopost

APRIL 8, 2020

Businesses are being forced to rethink B2B messaging. There is a whole new work-from-home culture that is now present. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Be there and be present. Incorporate social media data.

B2B 124

B2B Authentication Social Media Meeting 124

Socialmedia.biz

NOVEMBER 15, 2020

Using a small budget, a company can target as many potential customers as possible. To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. Get management on board. Activation.

B2B 107

B2B Affiliate marketing Case Study Loyalty 107

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 125

Company B2B Loyalty Survey 125

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . According to The Changing Environment of Exhibitions and exponents.com: On average, a company sets 31.6% 99% found unique value in this B2B marketing strategy that they did not get from other channels. What is B2B Event Marketing? Brand Awareness.

B2B 118

B2B Eventful Marketing Conference 118

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

DECEMBER 13, 2018

That said, there are a few things to keep in mind when tuning your company’s LinkedIn strategy to use it to its full potential, such as taking into consideration just how different the audience is on this platform are in comparison to other less professionally oriented networks like Facebook and Twitter. Build an online presence.

LinkedIn 179

LinkedIn Company Comparison Meme 179

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

B2B 111

B2B Content Marketing Syndication 111

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org. It’s brutal at the B2B level. Does it fit?

Social Media 164

Social Media B2B Metrics Analytics 164

Oktopost

APRIL 2, 2020

Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this. It’s projected to grow by almost $9.4

Report 128

Report Social Media Tools ROI 128

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

B2B 135

B2B Brands Marketing How To 135

Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

B2B 263

B2B Social Networking Research Marketing 263

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

APRIL 2, 2020

Times are evolving for B2B communication. As the world depends on video-conferencing amidst the crisis, cross-cultural issues are becoming ever more present. We are proud to continue the conversation in the Oktopost original discussion series, “The Globalization of Social Media.”. Over Communicate. Don’t Be a Megaphone.

B2B 77

B2B Authentication Issues Team 77

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). Destroying the 7 Myths of B2B Social Media.

B2B 152

B2B Social Media Metrics Study 152

Visually SM

JULY 6, 2020

Social media gets more and more popular by the day. So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. Social media is not one global thing, but several different spaces with their own characteristics and audience.

Social Media 130

Social Media Content How To Marketing 130

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Remember conferences and meetups?! What are webinars?

B2B 98

B2B Platform Price Software 98

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? billion in 2020.

Platform 86

Platform Social Media Insurance Education 86

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Visually SM

OCTOBER 29, 2020

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

Social Media 130

Social Media Engagement Strategy How To 130

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Here’s how.

ROI 62

ROI Social Media Marketing Curation 62

Hootsuite

MARCH 11, 2020

Since then it’s grown into the Internet hub for brands, companies, and professionals of all stripes to connect, find talent, and share ideas. 30+ million companies use LinkedIn. Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Oktopost

DECEMBER 30, 2020

CEOs, expected to lead their company forward, often present themselves as bulletproof. Disclaimer: Show was taped in an up and coming new studio and the audio quality presents a slight echo every now and then coming from the host. Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast.

B2B 111

B2B Apple Hosting Social Media Management 111

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier.

Social Media 113

Social Media Sentiment Survey Marketing 113

Mindjumpers

APRIL 14, 2011

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco.

Social Media 215

Social Media Conference Report Upcoming 215

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? But what data should social media marketers be looking at to prove their worth and make an impact on the organization? He goes on to explain the 4 skill sets that every marketer should master: Media literacy. Presenting and communicating flawlessly.

Engagement 132

Engagement Training Apple Conference 132

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Statistics 141

Statistics Video Social Media Marketing 141

The Social Media Incubator

SEPTEMBER 26, 2013

Having social media pages is more than just getting your company name out there and seen by more people. Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. Follow your past, present and prospective customers. Stay social.

Engagement 119

Engagement Social Media Reputation B2B 119

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Hubspot Exercises 176

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? Most organizations get the value of trying to land coverage in trade media.

B2B 129

B2B Social Media Proposal Google Reader 129

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 206

B2B Engagement Marketing Sentiment 206

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different.

B2B 62

B2B Metrics Comparison Education 62

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 101

Social Media Management Social Media Tips Skills 101