Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. AT&T or Verizon).

B2B 101

B2B Case Study Telecommunications Banking 101

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Discover Buyer Oriented Keywords – Monitoring the name of company, brand or service is important, but it’s unlikely to generate leads outside of your existing purview.

B2B 129

B2B Social Media Proposal Google Reader 129

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social media consultants write policies and guidelines to empower teams while mitigating risk. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

MARCH 18, 2021

We’re taking the plunge into re-imagining success with a digital transformation B2B legend. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

B2B 62

B2B Apple How To Microsoft 62

Oktopost

MAY 20, 2021

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers. That requires involving more people in your advocacy program and making a company-wide push for social media excellence.

B2B 118

B2B Policies Social Media Management Groups 118

Webbiquity SMM

JUNE 20, 2019

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. Communicate clearly.

LinkedIn 166

LinkedIn Brands How To Training 166

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Some companies also post employee spotlights on internal channels to help build a positive culture and develop stronger relationships between team members. ? How did you find out about [company name]?

Social Media 109

Social Media How To B2B LinkedIn 109

agora pulse

MAY 29, 2020

A social media manager is vital to every company, especially during a crisis. Unfortunately, some companies choose that time to eliminate that role. In a crisis, a company absolutely needs a qualified, dedicated social media manager to handle it. A company needs someone who can keep up—and who will do this well and with grace.

Social Media Management 213

Social Media Management Social Media ROI Company 213

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Be aware of data regulation policies. If you are a SaaS company, G2 is a great choice. This means if your audience is primarily on LinkedIn, go for text posts. To Conclude.

Tips 352

Tips Marketing Privacy Influencer 352

Social Media Strategies Summit

FEBRUARY 24, 2021

The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Social Media Strategies Summit

JUNE 24, 2022

Because, let’s be honest: unless you’re an e-commerce company, generating leads and sales from within Instagram’s platform is challenging. Intel: Celebrate Company Milestones. Intel uses this to its advantage by communicating key company achievements through Reels: View this post on Instagram. A post shared by Intel (@intel).

Examples 166

Examples Instagram Brands Transportation 166

Oktopost

MARCH 16, 2020

While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. Social Inbox. Crisis Management Module.

Social Media 104

Social Media Module How To Meeting 104

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. What is social advocacy, and how does it support thought leadership?

Exercises 69

Exercises Metrics B2B Social Media 69

Oktopost

SEPTEMBER 13, 2022

Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. But what platforms are best for financial services?

Platform 84

Platform Social Media Insurance Education 84

Ignite Social Media

JULY 10, 2020

” Finally, the Washington Post points out that Facebook’s own auditors called its policy decisions “ a tremendous setback.” That makes for desirable B2B targeting in particular. Where to Invest Social Ad Budgets.

Brands 176

Brands Facebook LinkedIn Influencer 176

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

The Realtime Report

JUNE 21, 2019

To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Customer churn rate is used by companies that utilize a subscription business model (e.g. Customer Churn Rate.

Metrics 79

Metrics Aggregator Price Loyalty 79

Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. Except in rare cases (e.g.,

Social Media 193

Social Media Sysomos Case Study B2B 193

Small Business Mavericks

AUGUST 12, 2014

In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives. 49% of consumers are less willing to share their personal data for fear of identity theft & other privacy concerns.

Privacy 93

Privacy Aggregator Data Analytics 93

Firebelly

NOVEMBER 15, 2012

The clerk wouldn’t let me check-in, citing hotel policy. Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them? Social media is easy for companies that produce soft drinks and TV shows.

Social Media 241

Social Media Hotels Retail Airlines 241

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 16, 2014

You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. However, if we look on the flip side of that emotional coin, an awful experience with a company can be destructive to their reputation as information spreads so quickly. It can be difficult.

Engagement 167

Engagement B2B Policies Questions 167

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 142

Strategy Metrics Hubspot Retail 142

Laurel Papworth

DECEMBER 21, 2023

00:02:33.590] – Laurel Papworth But I think given today, and this has only happened since the weekend, but there’s been a break in all the major companies providing responsible AI directions. I need to go to the HR menu, then I need to go down to policies, and then they’re unreadable, right?

Course 52

Course Committee Data Training 52

Pam Moore

JUNE 26, 2020

Do you know their attitudes toward your product, company and industry? Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Do you know how to connect with your audience authentically and emotionally? Supporting Resources.

eBook 78

eBook Template Templates B2B 78

Jon Loomer

OCTOBER 7, 2015

Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. B2B: Size of company. When you’re ready, click “Next” and you’ll be taken to the privacy policy and disclaimer view. Campus location.

Video 120

Video Insurance Facebook Automotive 120

Webbiquity SMM

JUNE 15, 2020

Quora can generate tons of B2B leads. Usually, it looks something like: “John Doe, CEO at Company X.” But it’s usually best to match your tone of voice to your industry; the style appropriate for a casual fashion or fast food chain is much different than that for law firms or medical device companies.

B2B 172

B2B Policies How To Wikipedia 172

Writtent Blog

MAY 17, 2013

Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing profs! B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges. 5 Ways to Bond with Your Blog’s Audience.

Content 87

Content Journal B2B Loyalty 87

Webbiquity SMM

OCTOBER 25, 2010

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog).

Directory 189

Directory RSS Sites Syndication 189

Sprout Social

FEBRUARY 11, 2021

She has also been an active contributor to Sprout thought leadership content throughout the year, sharing important perspectives on how to tackle difficult conversations around racial injustice, providing tips and tricks for working in B2B social and appearing on an expert panel on how to effectively use social metrics. .

Campaign 108

Campaign Groups Groups Communities 108

Oktopost

JUNE 4, 2019

The CCPA is the most recent piece of legislation in the US specific to companies with annual gross revenues over $25 million, who annually handle personal information. The point of the CCPA is for consumers to be in control of what information companies store and sell about them.

Privacy 92

Privacy Marketing Data FAQ 92

Sprout Social

SEPTEMBER 22, 2021

This includes: Answering “basic” questions regarding policies. This is the big one for businesses in B2B. Perhaps there’s a confusing policy on your site. Companies like Sweetwater are rightfully lauded for their level of social customer care. Route leads immediately. Think about it.

Conversation 87

Conversation Loyalty Policies Examples 87

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 130

Activities Tumblr How To Fashion 130

Convince & Convert

APRIL 24, 2012

B2B companies are particularly suited for finding and producing statistically based content. As always, harness this creative energy with social media policies and incentives that educate and empower your employees while protecting your brand. Stats Are Sexy. Time to Go Hunting.

Content 130

Content Case Study Marketing Survey 130

Oktopost

FEBRUARY 1, 2023

Social media is the new business card—it’s more than a trendy marketing tool for any B2B organization; it’s a necessity. With 75% of B2B buyers using social media to make purchase decisions, it has become an essential tool for every business. What is social media compliance for B2B finance?

B2B 62

B2B Social Media Privacy Policies 62

Writtent Blog

JUNE 7, 2013

Content marketing strategy is not something universal as all the companies are very different in their size and niche. Are you a B2B or a B2C company? How many employees are there in your company? That is why before you start working on it, you should give it enough thinking.

Publishing 85

Publishing Content Tips Marketing 85

Writtent Blog

JUNE 25, 2013

B2B buyers typically love conferences , and you can fulfill their hunger for details on professional events, even if your business budget didn’t have room for you to actually attend in-person. If a marketer is the first to newsjack a story their buyer personas don’t care about, will it do the company any good? Remember Yahoo Answers?

Tools 91

Tools Content Blogger Curation 91