Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

B2B 198

B2B Strategy Marketing Microsoft 198

Writtent Blog

DECEMBER 8, 2014

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? While most of us realize we should significantly expand the repertoire of our content marketing strategy, making decisions about precisely what to do next can be challenging. LinkedIn Promotion for B2B. Don’t Ignore Paid.

Strategy 111

Strategy Content Marketing B2B 111

Keyhole.co

MAY 18, 2023

By understanding the existing social media landscape, you can develop spot-on strategies to engage your target audience, drive growth, and stay ahead in the age of updates. 82% of B2B content marketers use Twitter. 58 million companies have a LinkedIn presence. 75% of B2B marketers advertise on LinkedIn. Facebook 1.

Statistics 59

Statistics Social Media B2B YouTube 59

Buffer Social

NOVEMBER 8, 2023

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. Event sign-ups In many marketing teams, events are considered part and parcel of a company’s content offering (just look at how Goldcast’s Lindsay McGuire handles them below).

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? How do social media marketing strategies in small businesses differ from those in larger enterprises? have a company page on at least one social networking site (but only 39% blog and just 26% tweet). Social Media Use in Big Companies.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. But the channels they focus on change as their companies grow. Those are among the findings in 300 Marketers Reveal Disruptive Shift in Digital Strategy , a new report from Ignite Visibility.

Strategy 161

Strategy ROI SEO B2B 161

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. e-Strategy Trends ). B2B Marketing Insider ). Which explains a lot.

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers.

Social Media 118

Social Media Adwords B2B Training 118

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog on Social Media Strategy covers business, social media, and Facebook marketing. Follow her @allison_boyer on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 12, 2013

I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. While it’s become a something of a buzzword, thinking about your content promotion plan in the ‘Paid-Earned-Owned’ matrix is a useful cognitive pattern.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual. Are You a Social Media Idiot?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

MAY 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software. Eric : Awesome. Eric : All right.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. Rapidly growing companies? B2b vendors? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. B2B Infographics ).

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Web Development and Website Strategy. SEO: Strategy. Local/Mobile Search. Preparing a Social Readiness Gameplan in Seven Steps (Logic+Emotion): How can companies adequately prepare for social media monitoring and marketing? Why not see how some companies are gaining from it right now? Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. Single Grain is a good example of a company that knows what it’s doing with its content marketing strategy.

Platform 104

Platform Content B2B Education 104

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

MARCH 11, 2013

You’ll find the answers to those questions and many more here in more than two dozen of the best WPO guides, tips, tactics and strategies of the past year. Marketing Research Chart: Does your organization have an inbound strategy? ” SEM + SEO [PRESENTATION] by e-Strategy Trends. ” Which is WPO.

SEO 192

SEO Paid Search Engineering Reputation 192

Techipedia: Tamar Weinberg

JUNE 13, 2012

First, Google is becoming noticeably more transparent in making its algorithm and strategy. My interpretation: these moves lessen the appetite for organic search and increase the appetite for paid search. Since Google makes money on paid search, it would seem to be a smart business move. Where To from Here?

SEO 228

SEO Paid Search Metrics Google 228

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. These winning strategies key on usefulness and value-creation. It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company.

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219