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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove. These efforts resulted in a 9x return on ad spend on social and 3.4x return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%.

Campaign 108
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The Top 10 Marketing Attribution Software Solutions

Oktopost

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more.

Software 101
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The Essentials of B2B Search Marketing

Oktopost

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. People searching Google for terms like this might benefit from using it.   As an event-led company, Lindsay has another set of metrics to monitor.

Metrics 98
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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. Eric’s Social Media Stat of the Week: Customers Independently Complete 60% of the Purchasing Decision Process Before They Contact a Sales Rep.

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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : So I want to just quick shout out to our fantastic sponsors here on Social Pros. Eric : Awesome. Eric : All right.

Hubspot 114
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Annette, a friend and former collegue of mine, is an Internet Marketing Specialist who enjoys social media and SEO. Her blog, Social Big Top , covers blogging, social media, management, SEO, and more. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more.

Blogger 168