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The Essential Guide to Successful Intent-Based Marketing

Oktopost

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Targeting More Relevant Buyers.

B2B 88
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

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The Top 10 Marketing Attribution Software Solutions

Oktopost

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more.

Software 101
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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

B2B 198
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? How do social media marketing strategies in small businesses differ from those in larger enterprises? 75% of small businesses in the U.S. Less than 30% of respondents in either group said their company maintains a blog.

Research 210
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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Partnership with American Express, apparently 10,000 small businesses who are American Express cardholders are going to be invited to participate in this expanded beta in the next few weeks, to really turn over the keys to the Twitter ad system. Jay : That’s Dead Sea Scrolls in our business. Eric : I know. Eric : Exactly.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Between large and small businesses? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. B2B Marketing Insider ). B2B Marketing Insider ).