The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman. It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing.

2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

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A Simple Guide To Improve Your B2B PPC Leads

Quintly

B2B marketing relies on different channels of acquisition, just as B2C marketing does. Therefore, organic, referral, social and paid traffic is just as important for your B2B business as it is for every B2C company out there. Investing money into paid ads has become especially popular because it gives you a clear overview of the number of leads you generated and the return of investment you have received.

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5 Easy Black Friday Marketing Tips You Still Have Time For

Cody Ward

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Capture demand digitally – Search engine marketing is not a marketing tool that creates demand, it’s a medium that captures it.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. But the channels they focus on change as their companies grow. Here are five main findings that detail how marketers change their digital marketing budget allocations as their company’s revenue grows. Which Channels Companies Will Invest the Most in Over the Next Two Years. Email: There’s a significant shift here as companies grow.

The Top 10 Marketing Attribution Software Solutions

Oktopost

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. B2B MarketingAttribution.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? 97% of all consumers search for local businesses online. (An As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Marketing Insider ). B2B PR Sense Blog ).

Top 8 Content Calendar Platforms

Oktopost

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. Content Marketing B2B Marketing Tools

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? B2B SOCIAL MEDIA.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet Social Media B2B ).

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Only 16% of companies say they currently have a social CRM system in place. B2B Lead Blog ).

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing. 500 companies.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. The Growth of Social Media: An Infographic by Search Engine Journal. 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing.

How to Guarantee Your Editorial Calendar Works

Convince & Convert

This is especially true for organic search, where a few Google-loved superstar blog posts generate much of the traffic. As I wrote last year in my InboundWriter review : “…a small minority of your content executions drive the overwhelming majority of your successes, especially with regards to website traffic coming from organic search. the organic search traffic. Image via BigStockPhoto.com.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO).

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet Social Media B2B ).

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

The past year has seen a steady flow of thoughtful articles and blog posts dealing with topics like the changing world of SEO, the convergence of search and social, the growing importance of PR in website rankings, the critical role content marketing plays in online visibility, the need to coordinate the efforts of various types on digital marketing experts…in short, about web presence optimization (WPO)–even if most of the authors don’t actually use that term.

8 Successful Content Marketing Strategies

Writtent Blog

LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? In fact, it’s the only content promotion method that the majority of B2B marketers feel is effective. Don’t Ignore Paid. Nearly 60% of marketers use paid search advertisement in their content marketing strategies at least occasionally. Pay-per-click (PPC) advertising is even ranked as the most effective paid tactic. Image source.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy.

Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, the practice of SEO. Impact of Content, Authors, and Personalized Search. Branding comes into play here (another marketing discipline with SEO impact), since branded search queries and strong on-page branding tell Google a given page of content is the “real deal.” The rise of personalized search.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. Building Your Promotion Plan Across Paid, Earned and Owned Media. Paid Media: Buying Attention at Bargain Basement Prices.

What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

In many cases, you just see one ad, one promoted tweet per keyword per search. Think about how many Google searches there are, how many pages deep there are. It’s on the go, it’s on mobile devices, and people typically aren’t scrolling through pages and pages of search results. I think it’s a great opportunity in the same way that search ads are actually incredibly helpful. They surveyed about 2,500 B2B consumers or buyers.

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her blog, Traffic Generation Cafe , covers blog, social media, and search traffic.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. to making blogs more heavily trafficked in the search engines.

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Of course, Argyle Social , Eric’s company, data driven, social media management software.

Social network commerce and referrals: Rubbish in, rubbish out?

The Way of the Web

The second was a Forrester report into Facebook Ecommerce, which looked into 24 companies, with 7% citing social networks as one of their most effective sources of customers (90% cited paid search marketing).

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. There’s a difference between blogging, and having a company blog that you update so often.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Whether B2B or B2C, customers are buying based on what they need. It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine. I'm curious as to how you see companies identifying the needs of their audiences?