article thumbnail

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform).

B2B 154
article thumbnail

Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 10 Demand Generation Tools for 2024

Oktopost

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. They provide real-time notifications and tracking and can be integrated with other tools for amplified efforts. And receive notifications if it fails.”

Tools 62
article thumbnail

How to Use LinkedIn Hashtags

Oktopost

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Why Should You Use LinkedIn Hashtags?

Hashtag 118
article thumbnail

12 Personal Brand Building Tips for B2B Sellers

Oktopost

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand.

B2B 69
article thumbnail

The Ultimate Guide to LinkedIn Sales Navigator

Oktopost

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams.

article thumbnail

The Complete Guide to LinkedIn Events

Oktopost

A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages. The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing.

Eventful 128