Why Is Social Media Measurement So Hard?
Convince & Convert
MARCH 6, 2017
” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. In our consulting business, we find that companies routinely undervalue the true costs of social media. Social media is about people.
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