Webbiquity SMM

MARCH 28, 2011

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. An astounding 81% of Facebook users globally are mobile-only. Four-fifths of Facebook mobile app users are on Android devices. Post engagement rate declines as the number of Facebook followers a company has increases. and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. You can easily access the finished, subtitled videos and publish them.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

APRIL 30, 2020

A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages. The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By 2010, YouTube was generating more than two billion views each day.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile, the Reception We Were Looking For.

Campaign 149

Campaign Marketing B2B Conference 149

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. That brings us to the sixth benefit.

Engagement 156

Engagement Social Media How To Hubspot 156

Social Media Strategies Summit

JUNE 8, 2023

Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. Cerveza Victoria Boosts Brand Awareness With Facebook Video Ads We all know Facebook loves video, and it (often) helps our Facebook posts perform better. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Some companies also post employee spotlights on internal channels to help build a positive culture and develop stronger relationships between team members. ? How did you find out about [company name]?

Social Media 109

Social Media How To B2B LinkedIn 109

Jon Loomer

OCTOBER 7, 2015

Facebook lead ads rolling out: Includes desktop, video, carousel and CRM integration! In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. Within the ad set, you may notice that the only option is mobile. B2B: Size of company. Click To Tweet.

Video 120

Video Insurance Facebook Automotive 120

Convince & Convert

JUNE 16, 2014

This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. We talked earlier about companies too often creating content that’s about them, that’s essentially just a fancy brochure. Jay: A brand strategy, no doubt.

B2B 159

B2B Content Marketing Metrics 159

Hootsuite

MARCH 11, 2020

Since then it’s grown into the Internet hub for brands, companies, and professionals of all stripes to connect, find talent, and share ideas. 30+ million companies use LinkedIn. 57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. links, forms, video) to mobile.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Buffer Social

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Part I: Where to start with video content.

Products 110

Products Video Brands Content 110

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Example: ACI Worldwide is a software company that provides corporations with real-time payment solutions.

Platform 84

Platform Social Media Insurance Education 84

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis.

Conversation 167

Conversation B2B Marketing GPS 167

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 1 General Electric Showcases Their Innovations.

Class 100

Class LinkedIn Brands Microsoft 100

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Anyone involved in content marketing knows it’s important to mix it up, using a variety of content formats (text, images, video, etc.), 59% of B2B marketers consider blogs their most valuable channel. •

Content 201

Content Marketing B2B Journal 201

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Healthy Birth Day developed a mobile app to make it easy to track and record movements.

CSR 200

CSR Real Estate Posterous Campaign 200

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. presentation downloads, session video) after the event. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Visually SM

OCTOBER 29, 2020

Why does every company need a social media strategy? Why does every company need a social media strategy? There are 3 main reasons why your company should use a social media strategy: alignment, engagement, and efficiency. If you aim to leverage those channels, you will need to develop a social media strategy.

Social Media 130

Social Media Engagement Strategy How To 130

Webbiquity SMM

APRIL 27, 2010

This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. company website, newsletters, syndication sites). Number of company followers. Page views (of LinkedIn company overview). Followers by industry, function and company. Top videos, last 30 days.

Social Media 194

Social Media Metrics ROI Klout 194

Firebelly

OCTOBER 12, 2012

They can take them on their mobile phones and share them with friends, which also makes them a valuable tool for content marketing and Internet marketing campaigns. This is Michael Husain, video professional extraordinaire. A picture on a written blog post of a video guy. Audio: I listen to a lot of podcasts.

Picasa 156

Picasa Content Marketing Reputation 156

Firebelly

AUGUST 8, 2012

It’s more than just publishing a post to your blog, or uploading a video to YouTube. A B2B marketer is going to reach her audience differently than a B2C marketer. The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text.

Curation 194

Curation Publishing Content B2B 194

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. The interactions may or may not involve your company.

Examples 104

Examples Template Templates How To 104

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.

Skills 195

Skills Social Media Marketing Influencer 195

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. Maximize Twitter video content. People watch 2 billion videos on Twitter per day. Make the most of video website cards.

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

DECEMBER 20, 2011

CC Chapman (who has a cool new video interview program – Passion Hit TV ). Paul Gillin ( B2B social media guru). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). Photo and video-based social interaction weeds out the banal, as the process of taking/uploading multi-media forces you to self-edit.

Social Media 122

Social Media eBook Mobile Data 122