Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Kikolani

JANUARY 16, 2011

But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. Question: How to convince a company that you work with how important blogging can be to their company’s success?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. GumGum set the gold standard for personalized ABM marketing in their efforts to land T-Mobile as a client. B2B companies can afford to send out bigger, fancier, cooler swag to their prospects. Is it a little on-the-nose?

Examples 107

Examples Marketing B2B Conference 107

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

Social Media Strategies Summit

NOVEMBER 18, 2022

Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Writtent Blog

DECEMBER 6, 2023

In addition to putting on them company vehicles and owners’ cars, give them for free to employees, partners, stakeholders and investors, charities you donate to, and other contacts to display. These stories add credibility to your company and help you get more customers. Post your company offers on coupon and deal sites.

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

JUNE 14, 2011

But few companies have sufficiently sophisticated analytics in place today to do this properly. • A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Postcron

APRIL 19, 2018

With all the focus on social media, you might be tempted to ask if it’s worth the effort to increase traffic to your company’s website. According to the Digital Consumer Report , 63% of consumers use a company website to find local business information, and 80% of consumers use search engines to find local business information.

URL 103

URL SEO LinkedIn Instagram 103

Rebekah Radice

FEBRUARY 15, 2016

What if you could position your company to navigate the choppy waters of social media with ease? And finally, position your company to quickly make decisions that have a positive impact. Social media has shifted how your company interacts and engages with prospective buyers and customers. It also got me thinking.

Trends 114

Trends Social Media Survey Mobile 114

Convince & Convert

SEPTEMBER 8, 2010

Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Sprout Social

JULY 26, 2019

Mostly used on Twitter and Instagram.You’ll typically find users and companies asking followers to “DM for inquiries” as you can see in the screenshot below. Companies, influencers and celebrities alike often ask their followers to “RT” a post if they agree with it. B2B – Business to business. SoLoMo – Social, local and mobile.

Social Media 112

Social Media Software CPM CPC 112

Convince & Convert

MAY 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software. Eric : Awesome. He used to be at Whitehorse.

Hubspot 114

Hubspot Mobile Analytics Google 114

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Here are 10 reasons why you as a company entity should avoid it.

Marketing 265

Marketing SEO Journal Engineering 265

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Schedule and edit a new webinar or track the performance of an ongoing one on your mobile (iOS/Android) using the GoToWebinar app.

Conference 60

Conference Price Hosting Meeting 60

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Source: Buffer) 4.

HootSuite 108

HootSuite Brands Price Collaboration 108

Buffer Social

AUGUST 9, 2016

billion of which access the social network via mobile devices. What’s involved: After you click to create a new ad and choose “Boost your posts,” the next steps are: Choose one of your Facebook Pages or enter its URL. Mobile News Feed. billion daily active users on – 1.03 Boost your posts.

Advertising 40

Advertising Facebook URL Campaign 40

Convince & Convert

SEPTEMBER 21, 2010

It works like bit.ly, but incorporates all URL shorteners into the data mix. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. URLs whenever possible, and make liberal use of their “+&# feature. URL to see how many times it’s been clicked on, and by whom.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Jay : Sounds like a company we need to create on the side with today’s special guest. Jay : Well, if only they were a company that could figure that out. First to invent.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Sprout Social

DECEMBER 20, 2022

Enterprise companies, mid-size brands, small businesses and agencies that want a full package of tools to make data-driven strategic decisions, build lasting relationships with customers and grow their social media presence. Agorapulse also offers a mobile app to publish on the go. Who is this for? Free or premium? Who is this for?

Social Media 94

Social Media Tools Sentiment Small Business 94

Webbiquity SMM

MAY 2, 2017

But as companies grow, and produce more content, their needs may become more sophisticated. A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. ” — MarketingLand. .”

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. To talk to us about a fantastic company that makes that happen, SnapApp, it is Mr. Aaron Dun, who is the Senior VP at SnapApp. Look, so many of us are making content. Can try and find.?

Content 102

Content How To B2B Questions 102

Sprout Social

JUNE 3, 2021

Companies today depend on digital marketing tools to survive. Tools like Audiense take listening to the next level by helping companies both identify and segment their social media audiences. Email represents arguably the most tried-and-tested, scalable marketing channel available to modern companies. Sounds dramatic, right?

Tools 145

Tools Marketing Template Templates 145

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. If connecting with customers via mobile (Foursquare or otherwise) generates word of mouth that brings customers through the door, businesses will use it.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Access your account anytime and share anything from your computer, mobile and tablet. Pricing: free. 9) RebelMouse.

Curation 214

Curation Tools Curata Flipboard 214

Sprout Social

OCTOBER 17, 2016

Possibly the biggest challenge companies face with Twitter is figuring out a way to stand out on such a noisy network. 19% lift in customer satisfaction for companies using Twitter for customer service. Even if you’re Tweeting on behalf of your company, it should still feel human.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

MAY 14, 2013

500 companies maintaining corporate blogs has dropped for the first time since 2007. Yes, Your Company Needs a Blog – 13 Reasons Why by AboutUs. companies now maintain blogs. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. Reporting that “the number of Inc.

Resources 195

Resources Tips Syndication SEO 195

Keyhole.co

JANUARY 21, 2024

Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. You can become more visible and recognizable in the crowd of other companies by showcasing your unique values and offers on Twitter. Look at how other brands do that.

Examples 52

Examples Strategy Twitter Marketing 52

Hootsuite

AUGUST 24, 2023

You can also create a document carousel post from the mobile app by tapping Post , then under More , choose Document to attach your PDF. Here’s what they look like: Source: Motto on LinkedIn First off, you need a LinkedIn Company Page in order to run ads. Optimize your Company Page for discovery and engagement first.

LinkedIn 89

LinkedIn Engagement How To HootSuite 89

Hootsuite

JANUARY 13, 2021

Companies, influencers and brand representatives might host AMAs on Twitter, Reddit, or in a Facebook or Instagram live stream. B2B: Business To Business. Shorthand for a company with business-facing priorities. Describes a company that offers products or services directly to customers. SoLoMo: Social, Local, Mobile.

Social Media 145

Social Media List HootSuite Content management systems 145

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter? companies now use social media for marketing. 85% of B2B journalists are on Facebook. . 85% of B2B journalists are on Facebook.

Statistics 219

Statistics Research Social Media B2B 219