Oktopost

OCTOBER 28, 2022

As an official LinkedIn Marketing Partner , Oktopost is dedicated to providing the best data and reporting tools to help you succeed on this key B2B social network. We’re pleased to announce LinkedIn Page Statistics, a new feature that affords you even better company page insights. And it just got even better. No more Alt+Tab!

LinkedIn 62

LinkedIn B2B Metrics Report 62

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Why Should You Use LinkedIn Hashtags?

Hashtag 118

Hashtag LinkedIn How To B2B 118

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JUNE 16, 2014

to read my ebook on the 4 types of content marketing metrics, go up to the top left of this page and click on the “+” for ebooks and select the “Field Guide to Content Marketing Metrics” ~ jay) Terry: How do you think companies who don’t have dedicated resources can create branded content? (to

B2B 158

B2B Content Marketing Metrics 158

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Discover Buyer Oriented Keywords – Monitoring the name of company, brand or service is important, but it’s unlikely to generate leads outside of your existing purview.

B2B 129

B2B Social Media Proposal Google Reader 129

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. How did you find out about [company name]?

Social Media 109

Social Media How To B2B LinkedIn 109

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. How can they without their mobile numbers? Remember conferences and events?

Engagement 118

Engagement B2B Data Social Media 118

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Decide on a customer journey map type There are several different customer journey maps and each one has its advantages. Next, list out the main customer touchpoints that exist for your company.

Examples 101

Examples Template Templates How To 101

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Fewer interaction types than many other social medias. Limited in terms of interaction types.

Platform 84

Platform Social Media Insurance Education 84

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. LinkedIn, however, requires you to utilize different strategies and to create very different types of content than what you’re used to posting on other platforms, even if it’s just the style that’s changing. I’ve used it to do all three.

Analytics 111

Analytics LinkedIn How To Report 111

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Firebelly

AUGUST 8, 2012

” types of discussions. What types of content is your audience interested in? A B2B marketer is going to reach her audience differently than a B2C marketer. A B2B marketer is going to reach her audience differently than a B2C marketer. Less filling!” You need to know what your audience wants.

Curation 194

Curation Publishing Content B2B 194

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Analyze your engagement percentage to reveal engagement patterns.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Keyhole.co

FEBRUARY 4, 2023

If you are the admin of your company or business page, you will be able to check its analytics. From the drop-down menu, select the company page whose analytics you want to see. Just click on Edit competitors and add the company pages you want to monitor. Notice what content types are fetching the most engagement.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

If you are the admin of your company or business page, you will be able to check its analytics. From the drop-down menu, select the company page whose analytics you want to see. Just click on Edit competitors and add the company pages you want to monitor. Notice what content types are fetching the most engagement.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Firebelly

OCTOBER 12, 2012

A successful content marketing program is built on all these different types of content and are so intertwined that each one depends on the other. They can take them on their mobile phones and share them with friends, which also makes them a valuable tool for content marketing and Internet marketing campaigns.

Picasa 156

Picasa Content Marketing Reputation 156

Hootsuite

JUNE 11, 2020

Types of YouTube ads. To start, let’s take a look at the main types of ads on YouTube, both video and otherwise: Skippable in-stream ads. TrueView is YouTube’s pet name for the payment type where you only pay for an ad impression when a user chooses to watch it. b) Select your campaign type. Source: ThinkwithGoogle.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 103

Twitter Tourism Travel Education 103

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Types of Hashtags to Use. Trending Hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

Atom Thought

OCTOBER 12, 2010

The whole idea about Naukri is privacy, blocking your current company from viewing your profile and so on. 1)Large B2B companies, 2) SMBs and 3) Talent Search are 3 monetisation activities here apart from 4) targeted advertising. Mobile Marketing! People Search. People Connect. Reputation Build-up. Useless or Useful?

LinkedIn 205

LinkedIn Reputation B2B Privacy 205

Convince & Convert

MAY 14, 2014

Terry: So when a company’s just starting with content marketing, what are some key performance indicators, basic KPIs that they could start with in order to start measuring the effectiveness and success of their efforts? One of the biggest problems with content marketing is companies creating content that is all about themselves.

Content 142

Content Marketing Metrics B2B 142

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. They allow social media monitoring for 15 different social networks, and offer tracking through a mobile app.

Tools 84

Tools Sentiment Hubspot Price 84

Convince & Convert

OCTOBER 5, 2015

In the past, companies didn’t have websites. The same plot has rung true with mobility and multi-device support for websites and cloud-based applications. We are at an “essentialness” point, as Google has made it crystal clear that websites should be responsive (mobile-friendly). History repeats itself once again.

Mobile 60

Mobile iPad SEO Sites 60

Keyhole.co

NOVEMBER 29, 2023

The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. Content-Type and Engagement Pattern The niche or type of your content plays a predominant role in determining the best YouTube posting time. She likes researching topics related to B2B and SaaS.

YouTube 59

YouTube Analytics Analysis Engagement 59

Jon Loomer

OCTOBER 7, 2015

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 120

Video Insurance Facebook Automotive 120

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Idaconcpts

AUGUST 29, 2015

As most business owners are well aware, a company’s earning capacity is integral to ongoing success. When developing a sound business plan, it helps to be aware of the different types of recurring revenue models currently available: Rental – The rental of goods and services affords a reliable revenue stream to business owners.

Project 70

Project B2B Company Mobile 70

Writtent Blog

APRIL 25, 2013

3) Companies that blog have 97% more inbound links. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. Tweet (Source: NM Incite ). 2) 81% of U.S.

Statistics 111

Statistics Hubspot comScore Sysomos 111