Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Some companies also post employee spotlights on internal channels to help build a positive culture and develop stronger relationships between team members. ? How did you find out about [company name]?

Social Media 109

Social Media How To B2B LinkedIn 109

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. A customer journey map is like a detailed travel itinerary for your customer’s experience with your brand. Next, list out the main customer touchpoints that exist for your company.

Examples 103

Examples Template Templates How To 103

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. BConnected, LLC. Bien Media. CF Search Marketing.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Twist Image

MARCH 15, 2018

A professionally designed website (that is easy to engage with on mobile). You are (usually) not being hired because of your name and content and company, but because you fill a box that is needed for their event (i.e. "we I'm nervous as I travel to the event, right before I go on, and even during a presentation. Start strong.

How To 58

How To Eventful B2B Conference 58

Writtent Blog

MARCH 10, 2014

Hotel chain The Four Season’s clientele are a uniquely urbane and well-traveled bunch, which is why just any content wouldn’t do. The average individual who frequents the Four Seasons has been around the globe a time or two, which is why their cutting-edge travel editorial drove such remarkable results. Pace: Four Seasons Magazine.

Content 85

Content Marketing Energy Case Study 85

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. Try to return something to your own company.

Social Media 148

Social Media Strategy Consultant B2B 148

Buzz Marketing for Technology

JANUARY 16, 2013

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. Mobile and tablet revenues will continue to increase.

Loyalty 275

Loyalty B2B Retail Mobile 275

Convince & Convert

AUGUST 11, 2010

This is a major consideration for us, given how much I travel (and how much I’ll likely travel in the next couple years after The Now Revolution – my forthcoming book with Amber Naslund – is published in February). Safe travels! Safe travels to you all. Happy travels. Welcome and best of luck.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

APRIL 25, 2016

Consider External Thought Leaders as Speakers vs. Internal Company Experts. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow. Most B2B webinars are usually scheduled for an hour, but that doesn’t mean your speaker will have that entire time to present.

Engagement 60

Engagement Case Study Tips Discount 60

Sprout Social

JULY 6, 2022

Travel and Tourism. Mobile commerce: what it is and why you should care. This could be because of the continuing limitations of travel or a shift in platform preferences. Sprout for travel and hospitality: Deliver a five-star experience on social. 4 overlooked B2B market research methods for understanding your customers.

Tourism 114

Tourism Facebook Travel Education 114

Convince & Convert

MARCH 3, 2016

The B2B world can feel quite stiff sometimes. Not to get too metaphysical on you, but your brand’s voice is already there —it exists in your company, the reasons it was founded, and how you conduct yourselves in your day-to-day work. They’re just as tired of the B2B business-sounding stiffness as you are.

B2B 60

B2B Brands Airlines How To 60

Sprout Social

APRIL 13, 2022

People shared images of their food, travels, outfits and events. Travel and Tourism. Mobile commerce: what it is and why you should care. Sprout for travel and hospitality: Deliver a five-star experience on social. 4 overlooked B2B market research methods for understanding your customers. Consumer Goods.

Instagram 122

Instagram Tourism Travel Education 122

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Ive founded 5 companies, and spent 15 years running digital marketing agencies. That’s where the Pitch™ comes in.

SEO 115

SEO Social Media Consultant Social CRM 115

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Meghan Biro. MeghanMBiro. Liz Bonilla.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 133

Social CRM Influencer Klout Social Media 133

SalesChoice

JUNE 6, 2017

Technology has increased our connection rates, fueled by mobile devices, we have become the first generation where 7×24 is the new reality – always connected and always on. Internal courses in companies has increased in market growth by over 20% annually. Knowledge used to double worldwide in less than two years.

Patterns 20

Patterns Analytics GPS eBook 20

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. A true Carnegie disciple, he went on to become a company president and CEO, despite having never received his diploma.

Social Media 112

Social Media Strategy Influencer Education 112

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. He works at a tech company. Motivated to use a mobile app to improve health and quality of life after a friend suffered a minor heart attack. Persona 2 (B2B): Andrea Rogers, works in marketing for a sports team. Travels with her family.

Template 145

Template Templates How To Tourism 145

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. David Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Cordiva Raven.

Blogger 168

Blogger SEO Consultant WordPress 168

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Graphic Design. Research & Development. Whatever You Can Imagine.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Convince & Convert

APRIL 26, 2012

space is not only competing against other companies that are creating. So it seems like a lot of companies are like, great, well we’ll just make more content, right? strategy consulting practice in the last company that I was in. It’s mobile. the web, right? And, you know, it’s kind of an information.

Social Media 134

Social Media SEO Retail Conference 134

Convince & Convert

APRIL 8, 2010

For now, I think it’s a highly mobile DVD player, game machine, Kindle, iPod, email appliance, and Web surfing device. But, iPad HD screen, color, and zoom make it better for magazines – and I can absolutely see education ( and mobile medicine) potential. What is it? I find Kindle to be easier and better as a book device.

iPad 136

iPad Content iPhone Wireless 136

Rebekah Radice

MAY 24, 2017

Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. If you’re a Travel Expert, ask “If I could go anywhere in the world, I’d go to __”. Then there’s Twitter. Tell your story.

Social Media 148

Social Media How To Analytics Types 148

Buffer Social

AUGUST 9, 2016

billion of which access the social network via mobile devices. Mobile News Feed. By default, Facebook will show the ad on the desktop News Feed, mobile News Feed, and the desktop right column. Ad Preview: App install ads only appear on mobile apps and websites. billion daily active users on – 1.03

Advertising 40

Advertising Facebook URL Campaign 40

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. Mobile access to the social Web is a virtual requirement to do it well.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Rebekah Radice

MAY 24, 2017

Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. If you’re a Travel Expert, ask “If I could go anywhere in the world, I’d go to __”. Then there’s Twitter. Tell your story.

Social Media 60

Social Media How To Analytics Types 60

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.

Products 92

Products Real Estate Tourism Fashion 92

Ignite Social Media

DECEMBER 18, 2020

The app also allows influencers to post across multiple platforms, which the company says will make the CPM lower than any other influencer purchase to date. Brands such as Chipotle, Boost Mobile, Pepsi, McDonald’s, and e.l.f. Cosmetics are investing marketing funds in Triller. Cosmetics recently released the “E.l.f.

CPM 161

CPM Brands Remix Influencer 161

Convince & Convert

JUNE 24, 2016

Jay was writing four days a week all by himself for a while and then at some point it was 2009 or 2010 he brought me on as a virtual assistant and I helped him with a lot of his travel booking, research for blog posts, things like that. So companies really need to be sitting down and figuring out what is that good content. Jess : Yeah.

Content 113

Content How To eBook Platform 113

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. It works on desktops, laptops, and mobile devices. ALOT. ** 5 STARS. . ** 5 STARS. ShortStack.

Review 200

Review Tools Social Media Klout 200