Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MARCH 11, 2020

Since then it’s grown into the Internet hub for brands, companies, and professionals of all stripes to connect, find talent, and share ideas. 30+ million companies use LinkedIn. 57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. links, forms, video) to mobile. 75,000+: 45%.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. What is customer journey mapping?

Examples 103

Examples Template Templates How To 103

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. The caveat is, growth hacking only works if your company is open to experimentation. Be a Pirate.

Strategy 144

Strategy Metrics Process B2B 144

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. billion use social networks from a mobile device.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. I believe that will change as the importance of great content grows.

Conversation 167

Conversation B2B Marketing GPS 167

Webbiquity SMM

APRIL 27, 2010

This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media.

Report 191

Report Social Media B2B Newsvine 191

Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

CoTweet 115

CoTweet CoTweet Mobile B2B 115

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The study determined that consumers use a mixture of digital and new media to interact with brands and companies. Sounds like B2B marketing and lead nurturing, doesn’t it?

Loyalty 205

Loyalty Social Media Study Social Networking 205

Twist Image

NOVEMBER 23, 2016

B2B, B2B, small, medium and large enterprises. I often laugh when reading articles in places like Fast Company about these major brands, who insist that they could never be disrupted, because they are too busy, disrupting themselves. Uber didn't become another kind of taxi company. fast company. mobile app.

Startup 40

Startup B2B Mobile Publishing 40

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 59

Strategy Content Compete B2B 59

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 105

Twitter Tourism Travel Education 105

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Tweet This!

B2B 102

B2B How To Technorati Case Study 102

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. They allow social media monitoring for 15 different social networks, and offer tracking through a mobile app.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9% 500 million tweets are sent out per day.

Twitter 129

Twitter Tips Influencer Hashtag 129

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

NOVEMBER 29, 2023

The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. in creating engaging and effective content for various SaaS companies. She likes researching topics related to B2B and SaaS. to 6:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Writtent Blog

JULY 3, 2013

The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers. Image credit: nokhoog buchachon/freedigitalphotos.net. Has your company done any testing on the best time to send email newsletters ?

B2B 89

B2B Newsletter Metrics Curation 89

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 42% learn about products and services via Twitter.

Social Media 159

Social Media Statistics Strategy Research 159

Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Content marketing is at the foundation of every business of every size.

Template 167

Template Templates Trends Content 167

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Sprout Social

JUNE 10, 2021

An email newsletter is a digital communication sent from a company to its list of subscribers. Companies use email newsletters for a variety of reasons: Announce sales and discounts. Inform on company news and updates. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months.

Newsletter 132

Newsletter How To Marketing Template 132

Writtent Blog

DECEMBER 6, 2023

Survey your customers for great ideas. In addition to putting on them company vehicles and owners’ cars, give them for free to employees, partners, stakeholders and investors, charities you donate to, and other contacts to display. These stories add credibility to your company and help you get more customers. Beat your shyness.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

MARCH 15, 2016

For example, what percentage of businesses maintain company blogs? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. 80% of B2B marketers include blogs in their content marketing strategy.

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

JANUARY 21, 2021

More than half of those surveyed in a recent study say they think personalization is valuable, and a large number like to shop in stores that offer personalized marketing recommendations. Social media enables direct two-way communication between your company and the consumer in ways and at a scale never before possible.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Ignite Social Media

NOVEMBER 23, 2020

eMarketer shared this report from IAB earlier this year (August 2020) that surveyed marketers on how long they planned to pause/cancel social media placements for their brands. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

Kikolani

JANUARY 16, 2011

I always recommend doing a detailed transcript for any video posts you do on your site, that way you get additional SEO value from the text, people who prefer to read instead of watch video can do so, and people who can’t access the video (such as those on mobile) can still get the content through the text.

Questions 167

Questions WordPress Postrank Blogger 167

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. Marketing Salary Survey: Social Media Marketing by Aquent. 80% of Twitter use is on mobile devices.

Research 210

Research Social Media B2B Marketing 210

Hootsuite

DECEMBER 10, 2019

The CMO Survey. This trust means employees expect the companies they work for to make things better , not just make better things. In particular, millennials identified several areas they want their companies to deliver on. Purpose-driven companies grow three times faster on average than their competitors. GlobalWebIndex.

Trends 145

Trends Social Media CPA Sports 145