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How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A fourth factor is the level of PR or media relations activity undertaken by the company.

SEO 188
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How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A fourth factor is the level of PR or media relations activity undertaken by the company.

B2B 100
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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 120
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B2B Employee Advocacy Best Practices

Oktopost

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144
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#SproutChat Recap: Best Practices for Conversion Rate Optimization

Sprout Social

A4: Making a decision based off of a very small sample size is common. If it is too complicated/hard to see on a mobile device, I won't go through with it. A4 a conversion path that is company process centric > < #SproutChat https://t.co/4ZzO4Av0SX. Make sure your results have statistical significance. sproutchat.

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Blog #4: Deep Learning: The Rise of Cognitive Science Technology

SalesChoice

Deloitte Global predicts that by the end of 2016 more than 80 of the world’s 100 largest enterprise software companies will have integrated cognitive technologies into their products, a 25 percent increase on the prior year. The company expects this strategy to result in $20 million in additional revenue when rolled out globally.

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5 Examples of Account Based Marketing Done Right

Oktopost

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. GumGum set the gold standard for personalized ABM marketing in their efforts to land T-Mobile as a client. B2B companies can afford to send out bigger, fancier, cooler swag to their prospects. Is it a little on-the-nose?

Examples 107