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Why Great B2B Marketing Comes Down to People and Math

Oktopost

Want to hear more from renowned B2B marketing leaders? Everything now revolves around digital, social, and mobile. I’ve never met a company that was really good at being something for everyone. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Episode Summary.

B2B 78
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10 Best B2B Webinar Platforms for 2021

Oktopost

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Remember conferences and meetups?! What are webinars?

B2B 99
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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Watch the recording: Want to hear more from renowned B2B marketing leaders? Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

Brands 147
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

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2020 Year in Review

Oktopost

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. In 2020, unless mobile numbers were provided, we had to rely on digital means of communication. Vice President, Corporate Marketing and Communications at OSG.

Review 107
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand. If you are a SaaS company, G2 is a great choice.

Tips 352
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How to Get Started With One-to-One Social Media Engagement

Oktopost

B2B companies are especially guilty of this — but they don’t have to be. Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. Ask for reviews. Ask for product commentary.