Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

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Statistics Mobile comScore Marketing 108

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event.

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Team Marketing B2B Eventful 160

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • 70% of buyers would rather learn about a company through an article rather than an advertisement. 59% of B2B marketers consider blogs their most valuable channel. •

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Content Marketing B2B Journal 201

Hootsuite

MARCH 11, 2020

Since then it’s grown into the Internet hub for brands, companies, and professionals of all stripes to connect, find talent, and share ideas. 30+ million companies use LinkedIn. 57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. links, forms, video) to mobile. 75,000+: 45%.

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LinkedIn Social Media Marketing HootSuite 138

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. ” Bull!

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Company Instagram B2B Survey 120

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Discover Buyer Oriented Keywords – Monitoring the name of company, brand or service is important, but it’s unlikely to generate leads outside of your existing purview.

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B2B Social Media Proposal Google Reader 129

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

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B2B Marketing Metrics Adwords 62

Visually SM

OCTOBER 29, 2020

Why does every company need a social media strategy? Why does every company need a social media strategy? There are 3 main reasons why your company should use a social media strategy: alignment, engagement, and efficiency. How you present the information will affect how you distribute your content across social media.

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Social Media Engagement Strategy How To 130

BeingOptimist

MAY 22, 2023

These technologies are already being applied to developing creative and captivating mobile applications that provide consumers with individualized experiences. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app.

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Applications Mobile Team Data 40

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Example: ACI Worldwide is a software company that provides corporations with real-time payment solutions.

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Platform Social Media Insurance Education 84

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. and “This is great advice.”.

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Class LinkedIn Brands Microsoft 100

Convince & Convert

MAY 14, 2014

Terry: So when a company’s just starting with content marketing, what are some key performance indicators, basic KPIs that they could start with in order to start measuring the effectiveness and success of their efforts? One of the biggest problems with content marketing is companies creating content that is all about themselves.

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Content Marketing Metrics B2B 142

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

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Startup Crowdsourcing Badge B2B 168

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Next, list out the main customer touchpoints that exist for your company.

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Examples Template Templates How To 101

Twist Image

NOVEMBER 23, 2016

B2B, B2B, small, medium and large enterprises. I often laugh when reading articles in places like Fast Company about these major brands, who insist that they could never be disrupted, because they are too busy, disrupting themselves. Uber didn't become another kind of taxi company. fast company. mobile app.

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Startup B2B Mobile Publishing 40

Twist Image

MARCH 15, 2018

If you're interested in learning how to give a better (and more valuable) presentation (or you're not there yet), please read this before proceeding: How To Give A Great Presentation (Seriously). This article really breaks down (in steps) how to develop and prepare for a great presentation, keynote and/or speech. Start strong.

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How To Eventful B2B Conference 58

Convince & Convert

MAY 19, 2016

Present a challenge that will pique your audience’s interest and showcase your solution to keep them moving in the right direction. Philips Color Kinetics shines a light on its products with a bright case study on how the company’s LED nodes for large installations beautified the entranceway to a new headquarters for DIRECTV.

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Drupal Content Case Study Statistics 94

Twist Image

MARCH 17, 2017

With that, the Financial Times reported last year that Apple already has hundreds of people working on this area of technology, and the company continues to acquire both small and large-ish companies with this specialty. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). mobile browser.

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Transportation Apple Microsoft B2B 51

Twist Image

MARCH 17, 2017

With that, the Financial Times reported last year that Apple already has hundreds of people working on this area of technology, and the company continues to acquire both small and large-ish companies with this specialty. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). mobile browser.

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Transportation Apple Microsoft B2B 49

Pixlee

FEBRUARY 19, 2018

MozCon is a three-day, one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing, and more. Attendees at Digital Summit are influencing the future of their company’s digital marketing and strategic success. Well run, wonderful presenters.

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Conference Marketing B2B Class 41

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

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Company Twitter Software System 149

Convince & Convert

AUGUST 25, 2011

Where this gets particularly important is when companies send multiple attendees. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. But it doesn’t do you, Phil, or your company any favors to overlap learning and relationship-building. You want more meat, less bun?

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Eventful Social Media B2B Conference 127

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

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B2B Survey ROI Metrics 144

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

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B2B Strategy Statistics Research 139

Diva Marketing Blog

MAY 4, 2012

of webinars, presentations and posts that help you through the logistics of how to pin. As my friend Barb Giamanco t he diva of social media for sales said to me - I get B2C but other then showing the "human side" of a B2B company I'm not sure of the application benefits. And don't forget mobile -- - Pulse.

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Tips How To B2B Microsoft 91

Writtent Blog

JULY 3, 2013

The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers. Image credit: nokhoog buchachon/freedigitalphotos.net. Has your company done any testing on the best time to send email newsletters ?

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B2B Newsletter Metrics Curation 89

yMarketingMatters

NOVEMBER 9, 2017

He gathered together a bevy of high calibre presenters with such wisdom to share, not only on business, but on life, and how to integrate both. The smallest viable market is the biggest insight any company can have. Ramon will wake up any room at 8 am! It’s contagious. No, there is no conflict. Chieh Huang @astrochieh.

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Conference Price Compete SMS 124

Oktopost

APRIL 20, 2021

While Google is not known for being transparent about how its algorithm determines search rankings, there are a few different types of user engagement that are particularly relevant: Mobile Optimization. Mobile responsive web design ensures that you won’t lose out on engagement from visitors on smartphones and similar devices.

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SEO Engagement Real Estate Metrics 62

Pam Moore

AUGUST 17, 2020

There are also more than 50 million companies setup on LinkedIn. At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. More than 50 million companies are setup on LinkedIn.

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LinkedIn Tips Brands Training 78

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

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B2B Marketing Newsletter ROI 113

Rebekah Radice

APRIL 13, 2015

Keep your company ahead of the competition and in front of potential clients and recruits by creating and encouraging conversation, no matter the social network! 42 million unique mobile visitors each month. Are you looking to make B2B connections or B2C? A few ideas: Share your latest company news.

Social Media 130

Social Media Strategy How To Real Estate 130

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

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B2B Marketing SEO Engineering 118

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

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B2B Social Media Review eBook 185

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Mobile messaging apps are taking over, or are they? It’s important to be present where your consumers are engaging.

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Social Media Metrics B2B Team 40

Writtent Blog

SEPTEMBER 3, 2013

If your company hasn’t established outstanding customer service or learned how to create great product, your inbound marketing efforts could be nothing more than noise. There was an audible gasp when HubSpot Co-Founder and CTO Dharmesh Shah opened his keynote presentation with a slide that read “inbound marketing is not the answer.”

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Conference Marketing Hubspot Metrics 72

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

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B2B Strategy Marketing Microsoft 198

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Women tend to be somewhat more present and active on social media than men, though the shares vary widely by site. 90% of companies with 100 or more employees use social media in their marketing mix.

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Social Media Hubspot B2B Marketing 229