Remove B2B Remove Company Remove Mobile Remove Patterns
article thumbnail

How Social Data Can Help You Develop Buyer Personas

Oktopost

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet.

Data 131
article thumbnail

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

To date, there haven’t been many great examples of humor in B2B. Humor opens up a space for connecting because it disrupts the expected pattern. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has.

article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Marketers who sell high-end goods like electronics, furniture or cars are no strangers to these shopping patterns, but these days, customers apply them to practically everything they buy. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

article thumbnail

7 best LinkedIn analytics tools

Unmetric

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Analyze your engagement percentage to reveal engagement patterns.

Analytics 112
article thumbnail

The Top 10 Marketing Attribution Software Solutions

Oktopost

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In addition, today’s buyers are also more complex in their purchasing patterns. Attribution. Especially, for lead generation.

Software 101
article thumbnail

AI App Development: Unlocking the Potential of Intelligent Applications

BeingOptimist

These technologies are already being applied to developing creative and captivating mobile applications that provide consumers with individualized experiences. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app.