Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Photo credit: tj scenes via Flickr.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

BeingOptimist

MAY 22, 2023

These technologies are already being applied to developing creative and captivating mobile applications that provide consumers with individualized experiences. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app.

Applications 40

Applications Mobile Team Data 40

Twist Image

MARCH 17, 2017

With that, the Financial Times reported last year that Apple already has hundreds of people working on this area of technology, and the company continues to acquire both small and large-ish companies with this specialty. Microsoft has HoloLens. Google has Tango and Cardboard (plus investments in companies like Magic Leap ).

Transportation 51

Transportation Apple Microsoft B2B 51

Twist Image

MARCH 17, 2017

With that, the Financial Times reported last year that Apple already has hundreds of people working on this area of technology, and the company continues to acquire both small and large-ish companies with this specialty. Microsoft has HoloLens. Google has Tango and Cardboard (plus investments in companies like Magic Leap ).

Transportation 49

Transportation Apple Microsoft B2B 49

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the trends in recruitment with the followers they have.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Diva Marketing Blog

MAY 4, 2012

As my friend Barb Giamanco t he diva of social media for sales said to me - I get B2C but other then showing the "human side" of a B2B company I'm not sure of the application benefits. And don't forget mobile -- - Pulse. Social Visual Communication. Vocabulary matters. There is too much at stake. .

Tips 91

Tips How To B2B Microsoft 91

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 114

Social Media Strategy Apple iPhone 114

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Mobile Messaging 2.0. Mobile Phones. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Microsoft Links.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Hootsuite

MARCH 9, 2020

Microsoft reported that LinkedIn’s revenue grew 24% in Q2 2020.). If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. This is not news for B2B brands, but B2C brands might take note, too. 57% of LinkedIn’s traffic is mobile. 30 million companies are on LinkedIn.

Statistics 145

Statistics LinkedIn Marketing B2B 145

SalesChoice

OCTOBER 4, 2016

Consumers have been experiencing the applications of machine learning in smart devices with software like Apple’s Siri and Microsoft’s Cortana, which make use of machine learning to comprehend a user’s voice and the spoken instructions to the phone via a process called natural language processing.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. The 10-year Microsoft veteran is also a graduate of Harvard Business School. Cindy Bates. Cindy_Bates. Susan Beebe.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Buffer Social

NOVEMBER 30, 2016

How power is shifting from companies and brands to consumers. PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Mobile app analytics.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. have a company page on at least one social networking site (but only 39% blog and just 26% tweet).

Research 210

Research Social Media B2B Marketing 210

Oktopost

AUGUST 15, 2022

In 2012, Facebook launched their mobile ads program, and also acquired Instagram. While Instagram remained an independent app under the parent company Facebook, Facebook launched Instagram ads a few short years later in 2015 that could be managed from the same backend within Facebook. billion social media users across the world.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. ReadWriteWeb. ReadWriteTalk. AltSearchEngines. RWW Daily by Email. RWW Weekly Wrap-up. 22 Comments.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Convince & Convert

SEPTEMBER 8, 2010

and Canada to Microsoft’s Bing last week. Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. Coincidental timing too, as Yahoo ! is now out of the business entirely.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Cordiva Raven.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Jay : Sounds like a company we need to create on the side with today’s special guest. Jay : Well, if only they were a company that could figure that out. First to invent.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Sprout Social

DECEMBER 20, 2022

Enterprise companies, mid-size brands, small businesses and agencies that want a full package of tools to make data-driven strategic decisions, build lasting relationships with customers and grow their social media presence. Agorapulse also offers a mobile app to publish on the go. Who is this for? Free or premium? Who is this for?

Social Media 97

Social Media Tools Sentiment Small Business 97

Hootsuite

AUGUST 14, 2023

For example, you might say: “Pretend you’re a Microsoft engineer, and I’m an interviewee for a junior software engineer role. Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values.

Products 92

Products Real Estate Tourism Fashion 92

Convince & Convert

MARCH 2, 2010

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. This will provide companies with an holistic view of their customer relationships and each customer’s communication modality preferences. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Webbiquity SMM

APRIL 9, 2012

CommerceTools uses cloud-based technology to help companies streamline the distribution of products, supplies, services and content to individuals or groups by simplifying and automating order and fulfillment processes. It works on desktops, laptops, and mobile devices. ALOT. ** 5 STARS. How to Back Up Gmail by Time Techland.

Review 200

Review Tools Social Media Klout 200