The Realtime Report

APRIL 15, 2021

Frameworks in Companies. An example of a B2B sales framework that works in a simple approach and allows a deeper focus is the MEDDIC sales framework. Specific issues need specific solutions. Incorporating Sales Qualification. Sales success depends on good qualification. Qualification of A Prospect.

Company 91

Company B2B Team Issues 91

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software?

B2B 98

B2B Platform Price Software 98

Oktopost

JULY 3, 2018

For many B2B companies, increasing employee engagement can feel like an ongoing battle. If your people aren’t engaged, they’re less happy, less productive, and less likely to stay at your company.

B2B 90

B2B Engagement Marketing Issues 90

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Think that sounds like the future years from now? Last week the clever folks at G.1440

B2B 273

B2B Advertising CPC Marketing 273

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” You’ll miss the chance to be responsive to issues.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Many B2B organizations are leveraging social to deliver faster and more responsive customer support.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Buzz Marketing for Technology

MARCH 4, 2010

Well first that means that Facebook will issue 400 Million email account – which is no small feat. The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base.

System 219

System B2B Facebook Marketing 219

Oktopost

MARCH 10, 2021

One of the biggest issues is aligning marketing and sales processes. We’re tackling this and more with one of B2B marketing’s rising stars. New episodes air every Thursday on B2B Marketing Now , a podcast channel built for marketers, by marketers and you can catch all episodes here. Podcast Episode Summary.

B2B 118

B2B Marketing Committee Class 118

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Explore it today and let us know how social listening supports your B2B strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand.

B2B 69

B2B Brands Tips Notification 69

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

Sprout Social

FEBRUARY 26, 2024

The stakes are high, but that doesn’t mean financial companies can ignore social altogether. They make it easy for users to send private messages with the click of a button, and do their best to fully resolve issues without sending customers to a different channel. Even when the issue isn’t their fault, like in this example.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

APRIL 30, 2020

A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages. The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? million Twitter followers –– 30 times more than his company!

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Webbiquity SMM

SEPTEMBER 28, 2021

But as anyone who has run into issues with their posts on Facebook—ah, if only it were that simple. Even website hosting companies like Amazon have been banning websites. You may have remembered Parler was banned from the Internet until they could find a new host company last year. Fake or impostor profiles. Pinterest Rules.

Social Networking 265

Social Networking Guidelines How To Policies 265

Oktopost

DECEMBER 22, 2019

That might mean proactively reaching out to convert a potential customer, or it might mean fixing an issue with your product or business operations that’s been pointed out to you. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. As web users grow increasing skeptical and concerned about how their information is being used, data collection is becoming a big issue. If you are a SaaS company, G2 is a great choice.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

MARCH 13, 2018

Every B2B marketer has had their fair share of bad days. Tagging the wrong company in a Tweet. But like everything in life, the severity of an issue is […]. Sending the wrong campaign to a huge email list. Forgetting to share screen during a live webinar. Failing to print enough conference materials. You name it!

Social Media 115

Social Media B2B Conference Issues 115

Dave Fleet

OCTOBER 22, 2010

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. They then posed seven questions to me: What are the most immediate actions that you would advise the company to take?

Reputation 342

Reputation Social Media Banking B2B 342

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Companies thrive or fail based on their ability to earn revenue. B2B companies saw an average increase of 10% to their sales pipeline when using sales automation tools. Follow up timing.

Tools 98

Tools Hubspot B2B Price 98

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Reporting issues with products and services. Private messaging brand or company accounts. How Does Social Listening Work?

Content 118

Content FAQ Sentiment Hashtag 118

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Unfortunately they believe their primary focus is to “sell” which to them means talk about themselves, their product and company ALL THE TIME! The only issue here is they confused brand storytelling with “stealing the stage and only talking about myself” story!

B2B 78

B2B Exercises Remix Team 78

Webbiquity SMM

DECEMBER 13, 2011

Social networks are invaluable for helping you make connections with prospective customers, additional contacts within client companies, industry journalists, bloggers and other influencers that it would be difficult if not impossible to connect with otherwise. Develop and build relationships. Making connections is just the beginning.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Visually SM

JULY 6, 2020

So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks.

Social Media 130

Social Media Content How To Marketing 130

Convince & Convert

NOVEMBER 16, 2023

Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence.

Content 78

Content Marketing B2B SEO 78

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. What is social advocacy, and how does it support thought leadership?

Exercises 69

Exercises Metrics B2B Social Media 69

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113