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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279
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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Think that sounds like the future years from now? Last week the clever folks at G.1440

B2B 273
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Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity SMM

We are working with a potential corporate sponsor to provide Apple iPads to 50 low-income children—the #Nifty50 Kids—somewhere in the U.S. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. Want to be part of this?

Twitter 188
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

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The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

I know for my own team we are building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com and WebTrends, and marketing automation applications like Aprimo but what is odd is that we have never had to talk with the CIO. No related posts.

Marketing 265
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Where Is The User Manual?

Twist Image

How does your iPad work? Do me a favor, take a look at the instruction manual for your iPad. That coffee machine or that iPad? I know many business-to-business companies that will scoff at this notion, simply because this is how they ensure regular (and ongoing) revenue - through training, support and other value-added services.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

The iPad was going to save publishing and advertising. The company can’t sustain its growth, and share price is based on future growth, not past results. First, suppliers for Apple’s iPad admitted that Apple cut their component orders 25% for the fourth quarter (the holiday season). They flopped.