Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Jon Loomer

OCTOBER 7, 2015

Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. B2B: Size of company. Health Insurance: Health insurance coverage status. Auto Insurance: Annual mileage. Select a category.

Video 120

Video Insurance Facebook Automotive 120

Convince & Convert

JUNE 30, 2013

This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. How many stages of the awareness, consideration, interest, nurturing, sales funnel/buyers’ journey do you have in your company? So How Much Content Do I Need?

FAQ 155

FAQ Content B2B Insurance 155

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). But who exactly are “thought leaders” and why is this so important? So, how do you start building thought leadership in your organization? Have a look-see.

Insurance 100

Insurance Consultant Reputation Industry 100

Pam Moore

FEBRUARY 17, 2023

If you're in a leadership role in marketing, technology, human resources, sales or you're the CEO of your company, and you have negative thoughts about change, this could seriously hurt your digital transformation efforts. You need to overcome your limiting beliefs and have a positive mindset in order to succeed.

Patterns 148

Patterns Energy Team Skills 148

Pam Moore

FEBRUARY 17, 2023

If you're in a leadership role in marketing, technology, human resources, sales or you're the CEO of your company, and you have negative thoughts about change, this could seriously hurt your digital transformation efforts. You need to overcome your limiting beliefs and have a positive mindset in order to succeed.

Patterns 147

Patterns Energy Team Skills 147

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. They know they need insurance. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns.

Insurance 88

Insurance Social Media Policies HootSuite 88

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. Understanding of SEO and Analytics —Getting your company online is no doubt crucial to the success of a business.

Marketing 162

Marketing Insurance Directory SEO 162

Convince & Convert

JANUARY 14, 2016

No one ever wishes they spent more time banking or dealing with insurance. I don’t know of a large market for untrustworthy banks, insurance providers, credit unions, etc. T Rowe Price – This company created a microsite with an illustrated video-storybook to help people set up college funds for their kids. It’s expected.

Flash Mob 60

Flash Mob Content Banking Marketing 60

The Realtime Report

JANUARY 25, 2021

Two Types of Online B2B Marketplaces. Think about all the costs about establishing what is in fact a new company, such as office and retail space, workforce, and complying with the local regulation. Instead, it is far easier for small businesses to sell B2B, i.e. to find another company interested in purchasing the products.

Small Business 91

Small Business B2B Types Retail 91

Pam Moore

FEBRUARY 17, 2023

If you're in a leadership role in marketing, technology, human resources, sales or you're the CEO of your company, and you have negative thoughts about change, this could seriously hurt your digital transformation efforts. You need to overcome your limiting beliefs and have a positive mindset in order to succeed.

Patterns 78

Patterns Energy Team Skills 78

Keyhole.co

NOVEMBER 7, 2023

Keep tabs on industry hashtags and various Twitter hashtag trends used by rival company accounts to spot gaps in your strategy and uncover new opportunities. Here’s a scenario: As your social strategy, you want to use influencers to convince your target audience that pet insurance is worth it. How do you achieve this?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

FEBRUARY 1, 2023

Social media is the new business card—it’s more than a trendy marketing tool for any B2B organization; it’s a necessity. With 75% of B2B buyers using social media to make purchase decisions, it has become an essential tool for every business. HIPAA (Health Insurance Portability and Accountability Act).

B2B 62

B2B Social Media Privacy Policies 62

Pam Moore

AUGUST 17, 2020

There are also more than 50 million companies setup on LinkedIn. At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Writtent Blog

MARCH 10, 2014

Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The content would be implemented and publicized by hospital, employers, and other companies. Working with microcontroller company Energy Micro, Publitek created 110 highly-technical, expert articles on the client’s behalf.

Content 85

Content Marketing Energy Case Study 85

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Don't give up yet though. It's all a matter of creativity, focus and priorities.

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Don't give up yet though. It's all a matter of creativity, focus and priorities.

ROI 60

ROI Content Training Template 60

SalesChoice

SEPTEMBER 6, 2016

Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Having Data Scientists in Sales that have teeth doing scenario planning can be a powerful force in helping companies compete and evolve more rapidly. Our thesis is B2B sales professionals are under siege.

Patterns 20

Patterns Analytics B2B Data 20

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Bob sells insurance. Do you ever see him talking about insurance on Twitter?

Social Media 121

Social Media Strategy Social CRM MySpace 121

Webbiquity SMM

DECEMBER 3, 2019

While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. Not only have they shared information about their company, but you also have access to their social media accounts and websites. No industry today is immune from cybersecurity risk.

Marketing 137

Marketing Insurance Authentication Data 137

Jon Loomer

JULY 23, 2019

Auto Insurance Insights. A very basic page, this also has a downloadable guide with research on the auto insurance industry. Includes a downloadable “B2B Creative Playbook.” Facebook Strategies for Auto Dealers. Includes a downloadable strategy and resource guide. ” The Art and Science of Movie Marketing.

Curation 167

Curation List Automotive Real Estate 167

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful. link] Sarah Z.

Social Media 128

Social Media Consultant Health Care Questions 128

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Convince & Convert

AUGUST 11, 2010

Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. We just moved there and I need some company though I've a temp relocation to the Netherlands for the month of August. Will there be bumps along the way? Definitely. But ultimately, it’s going to be worth it.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

MAY 20, 2014

The number one overall page was “ ICICI Prudential Life Insurance ” – say what?? Company Name Category Avg Eng Rate/Day Fans Engagement Type Ziglar Self Improvement 220.75 Several B2B FB pages like Kim Garst’s Boom! I hadn’t heard of them, have you? Observation #4: Contests can drive significant engagement on Facebook.

Data 163

Data Facebook Retail Fashion 163

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MAY 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software. Eric : Awesome. Eric : All right. Thanks, Jay.

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. The right candidates have an opportunity to be leaders at an agency, not just part of the staff at a big company.

Social Media 138

Social Media Strategy Consultant SEO 138

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

Research 191

Research Social Media B2B Statistics 191

Convince & Convert

MARCH 24, 2016

Use LinkedIn to help you find the individuals within these companies. For example, say your niche is in travel insurance. Finding proven topics within travel insurance is difficult. I came across a great collection of statistics relevant to my topic, listed under, “Top challenges for B2B Content Marketers.”

Content 60

Content Template Templates Statistics 60

Convince & Convert

APRIL 27, 2010

But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St.

Social Media 131

Social Media Strategy Airlines Types 131

Techipedia: Tamar Weinberg

APRIL 28, 2010

But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page. I HAVE to respond on behalf of the company, even though I’m not at all affiliated with the company anymore. Whose fault was it? I can’t!

Facebook 277

Facebook Issues MySpace Privacy 277