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How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). PRIORITY PLATFORM: Facebook and Instagram Advertising.

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Instagram Sharing for Advocates

Oktopost

Today is the day: we’ve added Instagram to the Oktopost employee advocacy platform. Now your employees can share company content to their personal Instagram accounts, amplifying your brand’s reach beyond corporate channels. We talked about why Instagram should be a part of a B2B marketing strategy not once and not twice.

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

70% of YouTube video views are on mobile devices. An astounding 81% of Facebook users globally are mobile-only. Four-fifths of Facebook mobile app users are on Android devices. Post engagement rate declines as the number of Facebook followers a company has increases. Instagram Facts and Stats.

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The Quick Guide to Social Media Photo Sizes in 2022

Oktopost

That’s why we created this B2B social media photo size guide. Use the dimensions listed here and the following guidelines to ensure you are displaying your company in the best way possible. Facebook’s profile photo will display at 170 x 170px and 128 x 128px on mobile. LinkedIn company page cover photo size: 1128 x 191px.

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Instagram Marketing: 5 Must-Reads

Firebelly

Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. By Andy Parker In just the past few weeks, there has been an explosion of brands jumping on the Instagram bandwagon. 5 Creative Ways to Use Instagram for Marketing.

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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity SMM

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. But the situation is changing.

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