Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis.

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Conversation B2B Marketing GPS 167

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Nike is a company with a lot of fans.

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Hashtag Brands How To Conference 78

Convince & Convert

JANUARY 6, 2016

Kathy Klotz-Guest is an expert at helping business professionals become better storytellers for their companies. Here, she shares her unique perspective on the confluence of comedy and business storytelling, while propelling the professional service world to humanize B2B marketing. How to use your business GPS. In This Episode.

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GPS How To B2B Consultant 60

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

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Social Media ROI Social Networking Foursquare 205

Keyhole.co

NOVEMBER 7, 2023

Keep tabs on industry hashtags and various Twitter hashtag trends used by rival company accounts to spot gaps in your strategy and uncover new opportunities. Consider it as your cultural GPS. He helps innovative B2B companies implement revenue-driven SEO strategies to scale their organic traffic to 1,000,000+ visitors per month.

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Hashtag Analysis Twitter Sentiment 52

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

BluePay is a credit card processing company that has fallen victim to content scraping. If your website is about GPS tracking for trucks and you have text link ads about online poker, you might get penalized. If you run a B2B corporate site, check out my other article about corporate B2B microdata. Scary, isn’t it?

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NoFollow How To SEO Engineering 198

SalesChoice

SEPTEMBER 6, 2016

Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Having Data Scientists in Sales that have teeth doing scenario planning can be a powerful force in helping companies compete and evolve more rapidly. Our thesis is B2B sales professionals are under siege.

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Patterns Analytics B2B Data 20