Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. The reviews business will be transformed by geo-location.

Social Media 134

Social Media Consultant Video Strategy 134

Webbiquity SMM

MARCH 26, 2012

Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MARCH 3, 2010

Remember, the most important customer of EVERY company is Google. Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Social Media Strategery

AUGUST 8, 2010

Social Media is going to chance and is already changing the game – in B2C and in B2B. Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. That's why so few brands/companies/organizations have really *gotten* social media yet.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Here are 10 reasons why you as a company entity should avoid it.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. Instead, you must first establish a protocol by which your company is CONSTANTLY listening for opportunities.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. link] Zack Wow, list of heavy hitter presenters… you're in good company.

Price 108

Price Social CRM Social Media Consultant 108

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. FourSquare, Gowalla, Loopt, and other location-aware services are social networks, unifying real connections. I’m just starting our company blog and great rules to live by!

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Please let me know by commenting below!

Social Media 128

Social Media Strategy Influencer Case Study 128

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Koka Sexton

OCTOBER 5, 2010

Getting up to speed on the social media needs of the company hasn’t been difficult. The most popular piece of content getting passed around the Twitterverse is a infographic on Social Media in B2B we produced. If you want to follow my work with at InsideView here are the profiles to bookmark. Use get_bookmarks() instead.

Social Media 58

Social Media Foursquare CoTweet CoTweet 58

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. link] larrythewineguy Seems to me you wouldn't put all your eggs into any one basket, Twitter, Facebook, FourSquare or any of them.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Lakesha Brown.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 3, 2010

Over time, some of the more web-savvy companies started offering online forms as a way to send them an email – now users didn’t even have to log into Hotmail to send a message! Ask a newly-minted Foursquare mayor how they feel about it. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Webbiquity SMM

AUGUST 5, 2013

Rapidly growing companies? B2b vendors? B2B Infographics ). Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

ProBlogger

MARCH 25, 2012

The photo sharing application Instagram has accumulated 15 million users and is quickly outgrowing Foursquare. It’s a great tool for B2B companies, for which presentations have remained a powerful form of social media. So if you’re not already hooked, look out for that post! Slideshare.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Jill’s company, Argyle Social, providers of data driven social media marketing software. They surveyed over 1,000 B2B and B2C companies worldwide. Listen Now.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Convince & Convert

AUGUST 4, 2010

Ultimately, this will make for stronger companies. Social media just makes it easier for companies to do the listening, learning & recognizing issues that might be out there that never really arose in the office when the product or service was created. Too bad to see that a company that already understood the issue ignores it now.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. I’ve tried Foursquare , too. I also use Foursquare on the Blackberry. Disclaimer: I tweet and blog for the company. Type any domain and scan the site.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

JANUARY 24, 2012

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence? While certain aspects of social media have stabilized (e.g.,

Social Media 190

Social Media Tips ROI Nielsen 190

Visually SM

OCTOBER 20, 2014

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services. Pricing: Free. Social Mention.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

The Way of the Web

APRIL 10, 2011

The networks included ranged from Facebook and Twitter to the likes of Foursquare, Scribd and Meetup. Without being able to dig into the study, there are some initial questions (Inclusion of Twitter clients, and wouldn’t Foursquare and Meetup be primarily for offline referrals?).

Social Networking 34

Social Networking scribd Foursquare Retail 34

Convince & Convert

SEPTEMBER 23, 2010

Couldn’t you have a lot more people in your company creating content? I think part of it is that people and companies don't completely recognize the full value and potential and if they do, they aren't sure enough on what they need to do or how to go about it so that's why they're sitting on the sidelines.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 21, 2010

Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. It’s more about demand creation. It’s a value-exchange between parties.

Social Media 119

Social Media Strategy Mobile Consultant 119