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The complete guide to B2B SEO

Sprout Social

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

B2B 124
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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

It is a structured approach to getting your name, company, product or service found online when people are searching for what it is you have to offer. for high-value, high-involvement products) now start with search, and more than 90% of B2B purchase cycles begin online. Graphically, it looks something like this: Why Does It Matter?

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

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Some Questions About Your Questionable Content

Twist Image

But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. Research Brief posted a fascinating article - at just around the same time as the Fast Company one mentioned above - titled, Trusted Content Closes Vendor Selection. fast company.

Questions 102
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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

But few companies have sufficiently sophisticated analytics in place today to do this properly. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • Don’t be boring!

B2B 164
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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Five Types of Social Media Influencers by Intelegia. How should I change my messaging? •