Sprout Social

MARCH 10, 2021

Which, when you think about it, is kind of incredible considering they’re a B2B SaaS brand. How do they create B2B SaaS content that feels “warm?” Zendesk is a service-first CRM company that builds software designed to improve customer relationships. Consider what your company values. So how does Zendesk do it?

B2B 93

B2B Team Film Industry 93

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Film a Screencast. Film your monitor while you’re hard at work, and utilize it for an informational screencast.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Film a Screencast. Film your monitor while you’re hard at work, and utilize it for an informational screencast.

Screencast 87

Screencast Content eBook Film 87

Buzz Marketing for Technology

JANUARY 4, 2011

Luke is the founder of The Innovation Games® Company and one of the most passionate people I have ever met when it comes to applying serious games to solve business problems. Then film them (if they will allow you) selling the box to you so you can take all these great ideas back to the lab! What if there was a better way?

Marketing 229

Marketing Collaboration Buy Training 229

Oktopost

MAY 26, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Everyone wants to stand out in a crowded marketplace, and B2B marketers are no different. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

B2B 15

B2B Apple Film YouTube 15

Convince & Convert

MARCH 9, 2015

The company began because the CEO had to ship something for his mother and couldn’t find anyone to do it at a reasonable price. He put the two pieces together and 10 years ago, he created what’s now a global company with 200 employees in Austin. He would love to find out, “What the hell were you thinking?”

Social Media 60

Social Media Transportation B2B Film 60

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Writtent Blog

SEPTEMBER 3, 2013

If your company hasn’t established outstanding customer service or learned how to create great product, your inbound marketing efforts could be nothing more than noise. At big companies, getting sales professionals to create content can effectively amplify reach. Protect Creativity. Why is this a critical best practice?

Conference 72

Conference Marketing Hubspot Metrics 72

Buffer Social

JULY 28, 2016

The campaign that brought in 100 new attendees for a company event. If you ask your CEO, “Is it important for the company to be on social media?” To give you an idea, you might say, “We’ve been getting 20% more event attendees ever since we started filming ‘behind-the-scenes’ videos with Periscope, a tool for live broadcasting.”.

Social Media 76

Social Media Marketing Team Guidelines 76

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Among them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Shout out to my best friend for filming it and helping me clean up. Big mess, but obviously for the content.

Travel 93

Travel B2B Automotive Campaign 93

Sprout Social

MARCH 22, 2021

If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). As a B2B tech company, it’s so important to remind your audience that there are real humans behind your brand—not to mention pretty dang smart humans with a lot of valuable experience and expertise.

Film 120

Film Team B2B UGC 120

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. B2B Social Media Management tools like Oktopost can pick up where your content studio leaves off, streamlining social media management processes and providing analytics you can use to evaluate and adjust your campaign after it launches.

Content 62

Content B2B Case Study Price 62

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 115

Compete Conference Organization Social CRM 115

The Realtime Report

OCTOBER 5, 2021

This is exactly what Watson, a former Global Director of a Fortune 500 company, and Segarra, a retired New York City police officer, have accomplished amid long-standing careers advocating for the Latin American and Caribbean community and culture and, more specifically, going over-and-above to advance young Latino entrepreneurship.

Travel 91

Travel Tourism Airlines Film 91

agora pulse

OCTOBER 16, 2018

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. Here are some numbers to keep in mind: 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube at 77%, and Google+ at 61%. Which companies your viewers work at.

LinkedIn 144

LinkedIn Engagement Brands CSR 144

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). You don’t need a film crew. You don’t need a makeup artist.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. a customer needs to be able to trust in the company's product.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Hootsuite

JUNE 27, 2022

The best equipment for filming is something you’ve already got: a mobile phone. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. In this way, TikTok actually serves B2B businesses (and other not-obviously-exciting-brands) better than other social networks.

B2B 97

B2B Trends Authentication Film 97

Jon Loomer

JULY 23, 2019

Includes a downloadable “B2B Creative Playbook.” A simple page that includes a link to a downloadable deck with research about what influences audience film choices. Tech, Telecom, and Gaming: Technology and Telecom Facebook Resources. ” The Art and Science of Movie Marketing. Facebook Business for Gaming.

Curation 167

Curation List Automotive Real Estate 167

Kikolani

AUGUST 5, 2010

Why leadership and team building exercises should not be ignored by small businesses – it’s not just Intel that gets great benefits from these – any company should use these today! 8 personal development lessons to learn from Inception + 5 things Inception taught me – A total of 13 great takeaways from this film.

Mashup 121

Mashup Resources Facebook Engineering 121

Writtent Blog

JULY 18, 2013

93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. Kozlowski is an expert on emerging platforms and the sorts of major cultural shifts which change the way consumers connect with companies. Sure, events still work.

Content 95

Content Marketing Meme Hubspot 95

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Mary O’Brien.

Blogger 168

Blogger SEO Consultant WordPress 168

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. According to Aberdeen Group , brands that use video marketing grow their revenue 49 percent faster than companies that don’t. They also earn an average of three times the engagement of text posts.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

ProBlogger

SEPTEMBER 4, 2012

Don’t get me wrong, running a company blog is hugely important. On occasion, an important company update is definitely necessary. Cool company stories also make the cut, because they’re something that anyone can enjoy. One of my favorite examples of a company that gets it can be found over on the Mint blog.

Startup 45

Startup Tips Resources Alltop 45

Hootsuite

NOVEMBER 18, 2015

Well, as a brand trying to connect with your audience—and not simply be another company they scroll over in their stream—these interests provide you with topics you know your followers are inclined to talk about. Why is this so valuable? That’s fantastic, because it’s the focus of most of my social media messaging. That’s an opportunity.

Metrics 75

Metrics Analytics Twitter Module 75

Hootsuite

NOVEMBER 18, 2015

Well, as a brand trying to connect with your audience—and not simply be another company they scroll over in their stream—these interests provide you with topics you know your followers are inclined to talk about. Why is this so valuable? That’s fantastic, because it’s the focus of most of my social media messaging. That’s an opportunity.

Metrics 40

Metrics Analytics Twitter Module 40

Convince & Convert

APRIL 8, 2010

I like it a lot for that, and have now watched dozens of films on iPad. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Lots I bet. link] jaybaer Thanks for the comment Derek. You're right. I should have said “movie player.&# I agree about the weight. A lot heavier than Kindle.

iPad 136

iPad Content iPhone Wireless 136

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Hootsuite

JANUARY 6, 2020

Asking a question can be a great way to get people involved, like Kylie Jenner did in this post: Planning on filming more YouTube videos soon. It can be a great way to give followers a behind-the-scenes look at your company, your product, or the personalities behind your brand. Any suggestions? ???? Facebook Live video post.

Facebook 145

Facebook How To Marketing HootSuite 145

Writtent Blog

MAY 14, 2013

Your company’s best advocates aren’t in your marketing department; they’re your current customers. Customer success stories are among the top five most popular forms of content marketing, and 64% of B2B marketers consider them the single most effective form of custom content. Be Objective. Incorporate Quotations. Keep It Short.

Case Study 91

Case Study Tips Study B2B 91

Convince & Convert

OCTOBER 22, 2014

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. Better yet, snap a GoPro to their head.

B2B 167

B2B Video Trends Content 167

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Now, a couple weeks later, a PR rep came to me and said, hey a lot of those people are joining this one company (that I rep), would you like to learn more?

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

SEPTEMBER 21, 2010

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams.

Social Media 126

Social Media Strategy Conference Eventful 126