Social Media Strategies Summit

MARCH 11, 2019

Are there any collaborative activities or exercises you did with your team that you found particularly useful for helping define Cisco’s social personality? Our team looked across the board to see which companies were doing social effectively.

Project 100

Project Exercises Upcoming B2B 100

The Realtime Report

FEBRUARY 19, 2021

By blending conversation techniques from successful sports and executive teams, these programs serve to enhance the overall growth and development of a company and drive results. There he held conferences for athletes, investors and corporate executives on four continents at esteemed locations like the NASDAQ.

Sports 91

Sports Training Module Syndication 91

Social Media Strategies Summit

JUNE 8, 2023

RESULTS : Treaty’s shift to DTC has seen them generate a 3X return on ad spend and a 2,500% increase in average monthly orders, helping them build a more profitable, sustainable business less reliant on lower-margin B2B sales. RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JANUARY 25, 2022

A customer journey map is a visual representation of each point of interaction one of your customers has with your company. Going through the process of making the map is a beneficial internal exercise. The exercise places importance on both the creation process and the final result. Why should brands use customer journey maps?

Examples 91

Examples Template Templates How To 91

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Creating the map is a great internal exercise. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps.

Examples 103

Examples Template Templates How To 103

Buzz Marketing for Technology

DECEMBER 21, 2012

But determining where mobile will fit in is an exercise in correctly gathering and interpreting consumer data. Aligning all these efforts first requires companies to consider how consumers are using mobile devices to interact with the brand, and how that will differ from the online or in-store interaction.

Mobile 225

Mobile Marketing Exercises Applications 225

Diva Marketing Blog

FEBRUARY 16, 2011

How Do You Build B2B Relationships Using Social Media? That's how a good b2b relationship could start. The real digital relationship honors go to the company that can leverage the CRM -- someone who can remember anniversaries and birthdays, if you will. Intimacy is a muscle that must be exercised. sharing knowledge.

B2B 72

B2B Social Media Authentication Foursquare 72

Convince & Convert

JUNE 30, 2013

This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. How many stages of the awareness, consideration, interest, nurturing, sales funnel/buyers’ journey do you have in your company? Your results may vary.

FAQ 155

FAQ Content B2B Insurance 155

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are.

Data 140

Data Social Media Sentiment Team 140

Convince & Convert

NOVEMBER 5, 2015

Erik Deckers owns Pro Blog Service, a company that writes blogs as well as other content for B2B companies. The mom exercise for writers. “This is the time for companies to start investing in the artists. The Age of Creativity. In This Episode. The difference between a good writer and creative artist.

Marketing 60

Marketing Exercises Skills Training 60

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. Still, these are at worst minor flaws.

Review 186

Review Marketing Metrics Sentiment 186

Twist Image

MARCH 11, 2017

From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. The attempt at a solution for most companies was to either outsource their content creation or to assign the task to someone internally. It's a simple exercise.

Content 55

Content B2B Press Release Publishing 55

Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. A mortgage company discovered that young women who were first-time home buyers talked a lot about not understanding the mortgage process. Nichols Concrete Cutting is a small, independently-owned company in the San Francisco Bay area.

Tips 63

Tips Content Study Skills 63

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Twist Image

JUNE 9, 2011

" On a B2B Blog that I was recently following, the answer was obvious. No offense to their highly successful company, but. Do this as an exercise to see how well you can critically think about a topic. Who cares? Do this to see if you can do it without trying to sell another widget of your product. business book.

B2B 103

B2B Social Graph Publishing Widget 103

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 76% of companies are currently using a basic mobile marketing strategy, or none at all. Source: Ooyala ). Source: Ooyala ).

Statistics 108

Statistics Mobile comScore Marketing 108

Laurel Papworth

FEBRUARY 11, 2015

ALTERNATIVELY give me a couple of sentences on your Brand/product/service OR your Client Brief/Project (Lecture 3) and how Valentine’s Day could be implemented for the project or your company.

Course 40

Course Social Media Strategy Exercises 40

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. For example, this osteopath’s helpful shoulder exercise video probably falls generally under “health,” and perhaps so do these ads for herbal remedies and MRIs. Of course, that’s not always the case.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Convince & Convert

MARCH 3, 2016

The B2B world can feel quite stiff sometimes. Not to get too metaphysical on you, but your brand’s voice is already there —it exists in your company, the reasons it was founded, and how you conduct yourselves in your day-to-day work. They’re just as tired of the B2B business-sounding stiffness as you are.

B2B 60

B2B Brands Airlines How To 60

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Coordinate efforts.

B2B 175

B2B Social Media Marketing Microblogging 175

Social Media Strategies Summit

AUGUST 11, 2022

That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. So how has the company managed to build an engaged brand community ? Herbal tea company Traditional Medicinals has built a brand community around its online publication, Plant Power Journal. Image source.

Examples 228

Examples Communities Brands Forums 228

Convince & Convert

APRIL 13, 2010

Thanks Jay for the awakening and thought provoking exercise. Thanks Jay for the awakening and thought provoking exercise. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. link] membershipjedi A non-profit pioneer named Dick Webster.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Metrics 130

Metrics Strategy How To Tourism 130

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. B2B brands. But, timing varies depending on industry and your specific audience. EST window.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Webbiquity SMM

JULY 12, 2010

In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. Update your company’s Facebook page? Update your company’s Facebook page? Who else will be involved? In b2c, contests, games, apps and coupons are popular content.

Report 191

Report Social Media Strategy Policies 191

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. That would be a interesting exercise, wouldn’t it? Ive founded 5 companies, and spent 15 years running digital marketing agencies. All rights reserved.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Wouldn't you say that many companies feel that doing any social media is better than none at all? And unfair.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 11, 2010

ryanzuk Applauding your move Jay … one great benefit of mingling the virtual and reality aspects of a communications career (social media strategy etc) is the flexibility you've built up and are now exercising. We just moved there and I need some company though I've a temp relocation to the Netherlands for the month of August.

Social Media 115

Social Media Strategy Travel Team 115

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” B2B Marketing: Dominate Through LinkedIn Showcase Pages by SalesPanda.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

ProBlogger

JUNE 10, 2014

The first is advice for companies like ours who need to hire a blogger. The follow-up post will be advice for bloggers who are looking for a full-time, steady job as a content creator at a company like ours: what to expect, and how to ensure you have the best chance of landing the gig. See how they respond to your questions.

Blogger 42

Blogger Company Sample Samples 42

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75

Convince & Convert

SEPTEMBER 21, 2010

co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife? This was an illuminating exercise for me. link] Aaron Lee Thanks for sharing this great blog post Jay, I’ll try to play around with the title and coming up with titles like “Is Your Company More Interesting Than My Wife?&#

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

NOVEMBER 6, 2014

The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers. I came up with this 4-step process, and ran through this exercise with co-workers at a recent writer workshop. Step 1: Write down the single-most interesting trend you’re paying attention to in your industry.

Platform 144

Platform Content Exercises Trends 144

Rebekah Radice

APRIL 30, 2017

You write about exercise, nutrition, weight management, and behavioral change. Keep it Relevant – Your domain must tell the story of who your company, industry, or niche is. Make it Memorable – What about you or your company is unusual, striking or extraordinary? Be very clear in what you do. Content That Educates.

Domain Name 144

Domain Name How To WordPress Meme 144

Kikolani

AUGUST 5, 2010

Why leadership and team building exercises should not be ignored by small businesses – it’s not just Intel that gets great benefits from these – any company should use these today! How B2B companies utilize Facebook. Business / Career / Finance. Creating a presence that helps generate profits.

Mashup 121

Mashup Resources Facebook Engineering 121