Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Webbiquity SMM

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). That would be four times what the company was valued at just four months ago. Three Reasons Clubhouse May Crash and Burn.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?

B2B 187

B2B Content Marketing StumbleUpon 187

Social Media Marketing

MARCH 1, 2010

The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S.

B2B 159

B2B Study Social Media Small Business 159

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. . Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Jump to Section.

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. AT&T or Verizon).

B2B 101

B2B Case Study Telecommunications Banking 101

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But it’s relatively new for B2B organizations. Click To Tweet. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Ignite Social Media

JULY 10, 2020

While TikTok’s parent company Bytedance has taken pains to separate their Chinese and non-Chinese platforms, there is currently some talk of a potential ban of TikTok in the United States that is worth watching. LinkedIn was purchased by Microsoft in 2016 for over $26 billion and it’s the premier business-focused social network.

Brands 176

Brands Facebook LinkedIn Influencer 176

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Every blogger wants more traffic. How to get it?

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength.

SEO 188

SEO B2B Social Bookmarking Organization 188

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 103

Organization LinkedIn Strategy Social Media 103

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more.

Software 101

Software Marketing Analytics B2B 101

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

Metrics 100

Metrics Social Media B2B Consultant 100

Writtent Blog

JANUARY 10, 2014

About two-thirds of marketers say their company blog is “critical” or “important” to their business. million people blog on blogging sites and 12 million people blog via social networks ( Barnraisersllc ). 23 % of Internet time is spent on blogs and social networks ( Barnraisersllc ).

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Hootsuite

JANUARY 4, 2023

Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience. The benefits of social media marketing. Social networks are the second-most-popular type of website or app, topped only by chat and messaging. Top networks for social media marketing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength.

B2B 100

B2B SEO Social Bookmarking Sample 100

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. Social Babies. BConnected, LLC.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. That means 82% of these Minnesota tech companies remain active on the platform. The median is 1,150.

Company 149

Company Twitter Software System 149

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Twist Image

AUGUST 29, 2013

Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. While reviewing these three disparate news items, it was refreshing to get a new perspective on how these channels are both evolving, and how they are maturing as engines of marketing and commerce.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us? Results : 500,000 viral updates on company products.

Social Media 198

Social Media Jive ROI Press Release 198

Kikolani

AUGUST 24, 2012

Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Search Engines / SEO. Social Media / Social Networking. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. Zoho Social.

Analytics 125

Analytics Tools Social Media Curation 125

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Essentially, marketers need to (carefully and tactfully) advertise on their own blogs.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Webbiquity B2B Marketing Blog). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ).

Directory 189

Directory RSS Sites Syndication 189

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model.

Google 193

Google Content URL SEO 193

Adam Sherk

DECEMBER 22, 2009

Things that news and content sites should look at include: What terms and content types brought in the most search engine referral traffic? And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. What sections, special features, individual articles, etc.

Trends 167

Trends How To Digg Press Release 167