Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. In some instances, they make their way into the product demonstrations used by sales executives and sales engineers. But it’s relatively new for B2B organizations. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years.

Brands 130

Brands Facebook Influencer Campaign 130

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength.

SEO 188

SEO B2B Social Bookmarking Organization 188

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. For example, in the awareness stage, buyers often rely on search engines like Google to research solutions to their problems. Next, list out the main customer touchpoints that exist for your company.

Examples 104

Examples Template Templates How To 104

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).”

AJAX 194

AJAX SEO Engineering Metrics 194

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

BeingOptimist

MAY 22, 2023

These technologies are already being applied to developing creative and captivating mobile applications that provide consumers with individualized experiences. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app.

Applications 40

Applications Mobile Team Data 40

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. BConnected, LLC. Bien Media. CF Search Marketing.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Twist Image

AUGUST 29, 2013

Amazon Adds Ability to Buy Goods From Within Mobile Apps. Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. b2b networking. mobile app. search engine. b2b networking. mobile app. search engine.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Subscribe to “B2B Marketing Now” to stay up to date ! Our fellow Israeli-founded companies Outbrain and Taboola are joining forces! It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Optimized for search engine algorithms.

Strategy 59

Strategy Content Compete B2B 59

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Convince & Convert

MAY 19, 2016

Every time you write a blog post, it counts as another indexed page on your website , which improves your rank with search engines. Acquia , a SaaS company that helps organizations manage their CMS platforms, consistently offers informative webinars on Drupal, the open-source Web content platform that is the backbone of Acquia’s offering.

Drupal 96

Drupal Content Case Study Statistics 96

Convince & Convert

OCTOBER 5, 2015

In the past, companies didn’t have websites. The same plot has rung true with mobility and multi-device support for websites and cloud-based applications. We are at an “essentialness” point, as Google has made it crystal clear that websites should be responsive (mobile-friendly). History repeats itself once again.

Mobile 60

Mobile iPad SEO Sites 60

Pixlee

JUNE 13, 2017

Whether this content is displayed on their website, mobile apps, emails, ads, social media, or in-store– shoppers are more engaged by user-generated content than by stock imagery. Pixlee works with notable brands such as Levi’s Jeans, Old Navy, Rent the Runway, Kenneth Cole, GoPro, and Carnival Cruises.

B2B 44

B2B Team Mobile Authentication 44

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. This makes sense when we remember that YouTube is as much a search engine as a social platform.). Source: Mint Mobile. On the right, there’s a 5-second countdown to when a viewer can skip the ad. Bumper ads: 6 seconds.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Twist Image

DECEMBER 20, 2011

" At bare minimum, a website, some search engine marketing and rudimentary email marketing can take a brand very far. "Today, Loftus sits at the helm of College District , an online college football merchandise company that fills 1,500-2,000 orders a week from across the nation. online football merchandise company.

Retail 94

Retail Construction Mobile Advertising 94

Oktopost

APRIL 20, 2021

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. Overall, the shift can be described as going from trying to satisfy the search engine algorithm to meeting the user’s needs and expectations. Source: [link].

SEO 62

SEO Engagement Real Estate Metrics 62

Oktopost

JANUARY 6, 2021

In 2020, unless mobile numbers were provided, we had to rely on digital means of communication. For Shannon Seastead, those successes came in the form of launching a company rebrand, without any face-to-face interaction with her team. The way we used to communicate with our customers and prospects was significantly impacted.

Review 107

Review Team Social Media Resources 107

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? No wonder so many companies fail at it! If your website is on WordPress, you can use Warfareplugins to create custom, mobile-ready social share buttons. Domain authority of your site.

Content 104

Content How To Marketing Metrics 104

Jeff Esposito

JANUARY 21, 2014

In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

FEBRUARY 14, 2014

This collaborative blog is penned primarily by marketers at “the world’s fastest growing companies.” In addition to a steady stream of content on emerging trends, you’ll find case studies and eCourses on analytics, mobile marketing, and user onboarding. Does Growth Hacking Actually Work for B2B Startups? Growth Engineering.

Resources 111

Resources Startup Marketing Handbook 111

Writtent Blog

MARCH 10, 2014

Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The content would be implemented and publicized by hospital, employers, and other companies. Working with microcontroller company Energy Micro, Publitek created 110 highly-technical, expert articles on the client’s behalf.

Content 85

Content Marketing Energy Case Study 85

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Jeff Esposito

JANUARY 21, 2014

In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. But how has it evolved?

Trends 20

Trends Content Marketing Press Release 20

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

SalesChoice

MAY 15, 2017

This blog will focus on the importance of developing Trust and Transparency in designing, developing and implementing AI products and service solutions, and will identify Innovative AI companies to watch. has over over $58M poured into the company. AI and Trust are Key to Evolutionary Success. The Perfect World with AI.

Patterns 20

Patterns Analytics Startup Software 20

Buffer Social

NOVEMBER 30, 2016

How power is shifting from companies and brands to consumers. Search Engine Optimization (SEO). PPC for lead generation and B2B. PPC for lead generation and B2B. Mobile app analytics. Marketing in a Digital World. Offered by : Coursera. Created by : University of Illinois. Skill level : Beginner. — 11.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

JULY 26, 2010

“I can publish search engine optimized pitches for free, really?&# Each of the 27,000 companies that use the service had the same goal – to share their pitch. Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines.

SEO 115

SEO Social Media Consultant Social CRM 115

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190