Socialmedia.biz

NOVEMBER 15, 2020

Using a small budget, a company can target as many potential customers as possible. To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. Get management on board. Acquisition. Activation.

B2B 107

B2B Affiliate marketing Case Study Discount 107

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . How Marketing Automation Helps Your B2B Marketing.

B2B 118

B2B Strategy Marketing Social Media Management 118

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company.

Company 124

Company B2B Loyalty Survey 124

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

MARCH 26, 2024

Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. Here’s a quick breakdown of both strategies.

Discount 127

Discount Marketing How To B2B 127

Oktopost

FEBRUARY 2, 2022

She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Episode Summary. Stay in the Loop.

Data 150

Data B2B Apple Marketing 150

Mindjumpers

JANUARY 3, 2011

This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. Then don’t mind my twisted mind.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Sprout Social

JANUARY 29, 2024

However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks.

Social Media 113

Social Media Strategy Exercises Retail 113

Oktopost

SEPTEMBER 14, 2023

Buyers in the pandemic entered an era of ease, convenience, and reduced interaction, leaving them less inclined to engage with salespeople. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 14, 2023

Buyers in the pandemic entered an era of ease, convenience, and reduced interaction, leaving them less inclined to engage with salespeople. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. dollars in 2022.

Retail 91

Retail Video Microsoft Loyalty 91

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. When you do, your brand’s message resonates with an already engaged audience. Take Pipedrive, for example.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 127

Examples Influencer Campaign Marketing 127

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. You need to remember that B2B clients are also customers.

B2B 40

B2B Mobile SMS Tips 40

Convince & Convert

SEPTEMBER 11, 2015

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

Ignite Social Media

FEBRUARY 13, 2020

With the growing popularity of Instagram, it’s no wonder that more and more companies use Instagram for business promotion. When done right, Instagram helps to reach your target audience, build brand awareness, increase brand loyalty and trust, and boost ecommerce sales. Why Should You Use Instagram Marketing for Email Signups.

Instagram 157

Instagram Marketing How To Collaboration 157

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. These challenges include: Engaging buyers at the right time it the right channel (57%).

Team 111

Team B2B Platform Analytics 111

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Being engaged on social is vital to protecting their brand and retaining customers.

Report 66

Report Atlassian Brands Sentiment 66

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. This helps determine the ROI of customer-centric engagement and service. Customer journey maps reveal critical touchpoints, like social media interactions, for timely and meaningful engagement.

Examples 104

Examples Template Templates How To 104

Keyhole.co

FEBRUARY 29, 2024

While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Engagement rate: Monitor comments, shares, replies, and message responses. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. It responds quickly to TikTok trends and gets tons of engagement.

Questions 104

Questions Banking Insurance HootSuite 104

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. Sharing = caring.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Buzz Marketing for Technology

NOVEMBER 28, 2012

From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do? What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Keyhole.co

FEBRUARY 23, 2024

While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Engagement rate: Monitor comments, shares, replies, and message responses. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100