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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Here’s how you can do it: Start by Setting Up a Company Page.

B2B 217
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Why B2B Marketing Must Embrace Ninja Customers

Convince & Convert

To get familiar with the company. The Corporate Executive Board surveyed 1,900 B2B customers to uncover insights about purchasing behavior and found: B2B customers will contact a sales rep only after independently completing 60% of the purchasing decision process. Image from BigStock.com. To learn more. To create bonds.

B2B 143
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The Quick Guide to Social Media Photo Sizes in 2022

Oktopost

That’s why we created this B2B social media photo size guide. Use the dimensions listed here and the following guidelines to ensure you are displaying your company in the best way possible. LinkedIn company page cover photo size: 1128 x 191px. LinkedIn company page profile photo size: 300 x 300px.

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Unlocking the Power of Content Marketing With Operational Excellence

Koka Sexton

As content marketing becomes further embedded in marketing strategies, there are some persistent challenges that need to be addressed. According to a recent survey of business to business (B2B) buyers, nearly two-thirds of those surveyed indicated they’re likely to buy from a company whose content helps them understand their buyer’s journey.

Content 52
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Hotel Marketing Tips You Simply Can’t Ignore

The Realtime Report

This is a little bit embedded under #4, but people love any attention to detail. Focus On B2B Reach-Out. Researching what is trending with these consumers and what type of hotel stay or vacation they’re interested in will present you with the opportunity to target them based on their needs. Have An Attention To Detail.

Hotels 161
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The Top 10 Marketing Attribution Software Solutions

Oktopost

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101
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5 Best Practices for Implementing an Employee Advocacy Program

Oktopost

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. However, getting employees on board isn’t as simple as sending out an office memo or making a one-off announcement in a company meeting.

ROI 48