Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. Best Times to Post on Twitter for Education. Best times to post on Twitter for Education: Mondays at 6 p.m. Best days to post on Twitter for Education: Mondays, Tuesdays and Sundays. Worst days to post on Twitter for Education: Thursdays and Saturdays.

Twitter 105

Twitter Tourism Travel Education 105

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Firebelly

OCTOBER 12, 2012

People read to gather information, learn important news, be entertained, and even get an education. They can take them on their mobile phones and share them with friends, which also makes them a valuable tool for content marketing and Internet marketing campaigns. Don’t get me wrong, writing is very important.

Picasa 156

Picasa Content Marketing Reputation 156

Jon Loomer

OCTOBER 7, 2015

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 120

Video Insurance Facebook Automotive 120

Convince & Convert

MAY 19, 2016

Acquia , a SaaS company that helps organizations manage their CMS platforms, consistently offers informative webinars on Drupal, the open-source Web content platform that is the backbone of Acquia’s offering. Whitepapers are the most requested form of content ; they are preferred by 78 percent of B2B buyers. Do not let them down.

Drupal 94

Drupal Content Case Study Statistics 94

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

OCTOBER 5, 2015

In the past, companies didn’t have websites. The same plot has rung true with mobility and multi-device support for websites and cloud-based applications. We are at an “essentialness” point, as Google has made it crystal clear that websites should be responsive (mobile-friendly). History repeats itself once again.

Mobile 60

Mobile iPad SEO Sites 60

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. BConnected, LLC. Bien Media. CF Search Marketing.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Pixlee

JUNE 13, 2017

Whether this content is displayed on their website, mobile apps, emails, ads, social media, or in-store– shoppers are more engaged by user-generated content than by stock imagery. Pixlee works with notable brands such as Levi’s Jeans, Old Navy, Rent the Runway, Kenneth Cole, GoPro, and Carnival Cruises.

B2B 44

B2B Team Mobile Authentication 44

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Rebekah Radice

APRIL 13, 2015

Keep your company ahead of the competition and in front of potential clients and recruits by creating and encouraging conversation, no matter the social network! Interact and educate your fans on a daily basis. 42 million unique mobile visitors each month. Are you looking to make B2B connections or B2C?

Social Media 130

Social Media Strategy How To Real Estate 130

Pixlee

FEBRUARY 19, 2018

MozCon is a three-day, one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing, and more. Attendees at Digital Summit are influencing the future of their company’s digital marketing and strategic success. Marketing Profs B2B Forum. Seattle, WA.

Conference 41

Conference Marketing B2B Class 41

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Likewise, B2C online education brand MasterClass uses skippable in-stream pre-roll ads to promote their memberships. Source: Mint Mobile. On the right, there’s a 5-second countdown to when a viewer can skip the ad.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

agora pulse

DECEMBER 23, 2019

But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. And having valuable content resources on your site helps interested people/companies find you. Unlike many of its social media peers, Amazon has a diversified, profitable business model.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Convince & Convert

MARCH 4, 2016

It is important to have your marketing goals aligned with the overall company goals. Converting your visitors into leads and sales will prove that the spend is worthwhile to the company. While that percentage is likely to have grown in a year, it is still a staggering number of businesses not adapting to a mobile world.

ROI 60

ROI Statistics Software Metrics 60

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! ” A great example from company MuleSoft: The second thing is that they work for both physical products and services. With services, it’s a bit tougher to show in action, but you can get creative with things like Q&As, ask the experts, an educational series, and more.

Products 110

Products Video Brands Content 110

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. They optimize their LinkedIn company profiles. As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. They launch the blog. The invest in the brand.

Social Media 167

Social Media Social Networking Training Instagram 167

Writtent Blog

SEPTEMBER 3, 2013

If your company hasn’t established outstanding customer service or learned how to create great product, your inbound marketing efforts could be nothing more than noise. As Penn points out, our resources for self-education are almost limitless, thanks to the digital age. Protect Creativity. Now, that’s heroic. Content Marketing.

Conference 72

Conference Marketing Hubspot Metrics 72

Convince & Convert

APRIL 25, 2016

Consider External Thought Leaders as Speakers vs. Internal Company Experts. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow. Most B2B webinars are usually scheduled for an hour, but that doesn’t mean your speaker will have that entire time to present.

Engagement 60

Engagement Case Study Tips Discount 60

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. 51% of Americans with a college education use LinkedIn. Among college-educated Americans, LinkedIn overtakes Instagram and Pinterest to be the #3 platform. This is not news for B2B brands, but B2C brands might take note, too.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Writtent Blog

MARCH 10, 2014

What they did right: Pace embraced the quality and luxury at the core of The Four Season’s mission, and channeled these principles into content to educate their client’s customers. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. dCustom: Carry the Load.

Content 85

Content Marketing Energy Case Study 85

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Webbiquity SMM

AUGUST 25, 2015

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt.

B2B 100

B2B Marketing Advertising Statistics 100

Convince & Convert

JUNE 19, 2013

Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. For B2B marketers, the promise of social is user data, and first generation social campaign technologies just weren’t delivering.

B2B 152

B2B Campaign Trends Mobile 152

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? All of us have influences. Or maybe just kicked us in the ass when we needed it. Alright, your turn.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MARCH 3, 2016

The B2B world can feel quite stiff sometimes. Not to get too metaphysical on you, but your brand’s voice is already there —it exists in your company, the reasons it was founded, and how you conduct yourselves in your day-to-day work. They’re just as tired of the B2B business-sounding stiffness as you are.

B2B 60

B2B Brands Airlines How To 60

Sprout Social

JANUARY 9, 2017

This means more companies are expected to be on Instagram than Twitter (67.2%), which would be the first time ever for the visual network. Try the popular 80/20 rule which states 80% of content should be educational and engaging, while 20% is self-promotional. Google+ Is Mobile Friendly. Share Industry and Company Events.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40