Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Healthy Birth Day developed a mobile app to make it easy to track and record movements.

CSR 200

CSR Real Estate Posterous Campaign 200

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Click the play button to listen here: Download the audio file: [link]. You think, “Gee, why do we have a container shipping company on the Social Pros podcast? Listen Now. ” Bull!

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. presentation downloads, session video) after the event. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Monitors your brand’s Showcase pages. Reportgarden.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Example: ACI Worldwide is a software company that provides corporations with real-time payment solutions.

Platform 84

Platform Social Media Insurance Education 84

Jon Loomer

OCTOBER 7, 2015

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 120

Video Insurance Facebook Automotive 120

Pam Moore

JUNE 26, 2020

Do you know their attitudes toward your product, company and industry? Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Do you know how to connect with your audience authentically and emotionally? Supporting Resources.

eBook 78

eBook Template Templates B2B 78

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Tumblr How To Fashion 131

Keyhole.co

FEBRUARY 4, 2023

If you are the admin of your company or business page, you will be able to check its analytics. From the drop-down menu, select the company page whose analytics you want to see. Just click on Edit competitors and add the company pages you want to monitor. Here’s how you to access them: Log in to your LinkedIn account.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

If you are the admin of your company or business page, you will be able to check its analytics. From the drop-down menu, select the company page whose analytics you want to see. Just click on Edit competitors and add the company pages you want to monitor. Here’s how you to access them: Log in to your LinkedIn account.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). That’s over 5 per second. Twitter users spend an average of 3.39

Twitter 129

Twitter Tips Influencer Hashtag 129

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).”

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Pam Moore

AUGUST 17, 2020

There are also more than 50 million companies setup on LinkedIn. At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 119

Case Study Community building Social Media Skills 119

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Click the play button to listen here: Download the audio file: [link]. . ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important.

Case Study 132

Case Study ROI Social Media Team 132

Hootsuite

JUNE 11, 2020

Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Source: Mint Mobile. Types of YouTube ads.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 132

Social Media Retail Education Airlines 132

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? No wonder so many companies fail at it! Depending on your business and your goals, this action e.g. conversion can be anything from e-book download to product purchase. Shares on a piece of content.

Content 104

Content How To Marketing Metrics 104

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 114

Social Media Strategy Apple iPhone 114

Sprout Social

OCTOBER 10, 2016

downloads, sign-ups) that lead to a primary conversion (e.g. If it is too complicated/hard to see on a mobile device, I won't go through with it. A4 a conversion path that is company process centric > < #SproutChat https://t.co/4ZzO4Av0SX. Don't just look at last click to conversion. SproutChat. sproutchat.

Conversation 40

Conversation Sample Samples Metrics 40

agora pulse

DECEMBER 23, 2019

But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. And having valuable content resources on your site helps interested people/companies find you. Unlike many of its social media peers, Amazon has a diversified, profitable business model.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Writtent Blog

FEBRUARY 14, 2014

This collaborative blog is penned primarily by marketers at “the world’s fastest growing companies.” In addition to a steady stream of content on emerging trends, you’ll find case studies and eCourses on analytics, mobile marketing, and user onboarding. Does Growth Hacking Actually Work for B2B Startups? GrowthHacker.AM.

Resources 111

Resources Startup Marketing Handbook 111

Twist Image

MARCH 15, 2018

A professionally designed website (that is easy to engage with on mobile). images of yourself (speaking and headshots) that can be easily downloaded (low and high resolution), and additional graphics (book covers, logos, etc.), Think B2B or B2B. What does this entail? Think small, medium or large brands. brand evangelist.

How To 58

How To Eventful B2B Conference 58

Pam Moore

DECEMBER 7, 2017

How to use our 2018 content marketing editorial calendar template ( download now ). Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders.

Template 167

Template Templates Trends Content 167

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. This is not news for B2B brands, but B2C brands might take note, too. Source: Digital 2020.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Convince & Convert

APRIL 25, 2016

Consider External Thought Leaders as Speakers vs. Internal Company Experts. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow. Most B2B webinars are usually scheduled for an hour, but that doesn’t mean your speaker will have that entire time to present.

Engagement 60

Engagement Case Study Tips Discount 60

Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams.

Tools 75

Tools B2B Price Social Media Management 75

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Mobile Messaging 2.0. Mobile Phones. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - opportunities and challenges.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Jon Loomer

JULY 23, 2019

Includes a downloadable guide on how to partner with Facebook on product launches. This resource also includes a downloadable guide with appealing visuals and detailed presentation of data. Includes a downloadable Creative Best Practices manual focused on the automotive industry. Includes a downloadable Lead Ads guide.

Curation 167

Curation List Automotive Real Estate 167

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. GumGum set the gold standard for personalized ABM marketing in their efforts to land T-Mobile as a client. B2B companies can afford to send out bigger, fancier, cooler swag to their prospects. Is it a little on-the-nose?

Examples 107

Examples Marketing B2B Conference 107

Keyhole.co

MAY 18, 2023

Instagram is the most-downloaded app in the world. Twitter receives approximately 80% of its traffic via mobile. 82% of B2B content marketers use Twitter. 58 million companies have a LinkedIn presence. 75% of B2B marketers advertise on LinkedIn. 58 million companies have a LinkedIn presence. On average, 4.2

Statistics 59

Statistics Social Media B2B YouTube 59