Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Builds Trust with Your Audience.

comScore 299

comScore Marketing Case Study Review 299

Jon Loomer

NOVEMBER 22, 2022

The common theme here, though, is that you will be seeing ads for retail products at significant discounts. That said, you may have trouble standing out in e-comm if you are unable to offer a discount. B2B isn’t ideal. Service companies can be good if you offer gift cards. Deals, deals, and more deals.

CPM 188

CPM Discount Facebook Advertising 188

Webbiquity SMM

MARCH 28, 2011

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use.

B2B 190

B2B Social Media Comparison Discount 190

Convince & Convert

JANUARY 19, 2014

To get familiar with the company. The Corporate Executive Board surveyed 1,900 B2B customers to uncover insights about purchasing behavior and found: B2B customers will contact a sales rep only after independently completing 60% of the purchasing decision process. Now THAT’s self-serve information in B2B marketing.

B2B 143

B2B Hubspot Marketing Embedding 143

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. These giveaways can range from free, exclusive products to discounted services. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 124

Examples Influencer Campaign Marketing 124

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Don’t Be Like Your Competition. Have a Voice.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Why do manufacturing companies need digital marketing?

B2B 136

B2B Marketing Construction Committee 136

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Webbiquity SMM

SEPTEMBER 28, 2021

Use promo code WELCOME30 at checkout for a discount. Even website hosting companies like Amazon have been banning websites. You may have remembered Parler was banned from the Internet until they could find a new host company last year. They did reinstate me, but it was a stark reminder to not rely on one social network.

Social Networking 265

Social Networking Guidelines How To Policies 265

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. From discount offers to content, curate every experience for an individual audience. If you are a SaaS company, G2 is a great choice. But it’s vital to develop a strategy first.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 102

Analysis Sentiment Marketing How To 102

Social Media Strategies Summit

JUNE 24, 2022

This example encourages educators to take advantage of its teacher discount: View this post on Instagram. Because, let’s be honest: unless you’re an e-commerce company, generating leads and sales from within Instagram’s platform is challenging. Intel: Celebrate Company Milestones. A post shared by Sam Salem (@samuelsleeves).

Examples 166

Examples Instagram Brands Transportation 166

Ignite Social Media

FEBRUARY 13, 2020

With the growing popularity of Instagram, it’s no wonder that more and more companies use Instagram for business promotion. No matter what your business niche is, whether you’re a B2C or B2B company, your target audience is definitely on Instagram. Why Should You Use Instagram Marketing for Email Signups.

Instagram 157

Instagram Marketing How To Collaboration 157

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. That means you need to write messaging that’s completely client-concentric.

Content 124

Content Brands Findability Marketing 124

Hootsuite

FEBRUARY 18, 2020

Collecting leads on social media will help you find people interested in your company. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Discount code. Many brands offer customers a discount code in exchange for a newsletter sign-up. Need some more ideas?

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

JULY 29, 2020

For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. This can include things like a small discount on their next purchase, a freebie or a shoutout of some sort. Create case studies.

Review 139

Review Case Study Reputation Study 139

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. They reduce the friction to purchase due to the trust of their followers and also boost sales impact through special discounts, direct links to your website and specific product exposure.

Influencer 104

Influencer Marketing Collaboration ROI 104

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom. That’s not a controversial statement. You can see what’s missing from the marketplace.

Social Media 112

Social Media Sentiment Survey Marketing 112

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. In short, customers who consistently promote your products and brand in exchange for discounts or products. This is especially important for B2B brands. Amazing company. Good question! Brand ambassadors.

Conversation 135

Conversation Review Marketing How To 135

Socialmedia.biz

AUGUST 17, 2018

Statistics suggest that most service companies deal locally, so many marketing tactics should be aimed at a specific geographical location. Finding both local and online outlets to advertise your business is necessary to expand your company’s visibility to members of your target audience.

Tips 63

Tips Marketing Construction Discount 63

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The study determined that consumers use a mixture of digital and new media to interact with brands and companies. Sounds like B2B marketing and lead nurturing, doesn’t it?

Loyalty 205

Loyalty Social Media Study Social Networking 205

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Nike is a company with a lot of fans.

Hashtag 78

Hashtag Brands How To Conference 78

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Volunteer pro-bono or discounted services for a non-profit to show your brand values and earn experience. Job seekers are already following companies on sites like LinkedIn to find opportunities. Hire employees.

Social Media 96

Social Media How To Marketing Price 96

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

MARCH 4, 2023

Suggested Read: Writing Instagram Captions that Convert: Content, Formatting, and Hashtags There are a couple of ways you can track the effect an influencer has on your sales: Provide them with a custom discount code. The influencer will share this code with their followers, offering them extra discount if they use it when making a purchase.

ROI 52

ROI Influencer Marketing Campaign 52

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9% So, maybe you can reward your top fans each month with a product discount or giveaway? 500 million tweets are sent out per day. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers. Connect with KFC’s Founder. highlight to tweet).

LinkedIn 60

LinkedIn Campaign Transportation Travel 60

Buzz Marketing for Technology

JANUARY 3, 2018

Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market. Why discount ideas and channels a priori ? .

ROI 87

ROI Marketing Fashion Real Estate 87

Diva Marketing Blog

OCTOBER 31, 2011

My second scariest thought: assuming everyone who has liked or followed the brand is a valuable customer and thus offering richer discounts than those who have raised their hand and shared their information. How Do You Build B2B Relationships Using Social Media? Your followers are about quality not quantity people! It's your turn!

Social Media 89

Social Media Discount B2B Social Networking 89

Convince & Convert

APRIL 25, 2016

Consider External Thought Leaders as Speakers vs. Internal Company Experts. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow. Most B2B webinars are usually scheduled for an hour, but that doesn’t mean your speaker will have that entire time to present. Here’s to your webinar success!

Engagement 60

Engagement Case Study Tips Discount 60

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. So we shouldn’t be surprised that 71% of B2B marketers use Facebook in their marketing strategies, making it the second-most popular B2B social channel behind LinkedIn. Image source. Blue Apron. Image source. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

JULY 20, 2016

LinkedIn lead generation is a mystery for a lot of companies. Sometimes it’s difficult for companies to walk that line because they assume everyone on LinkedIn is open to being approached for sales. For instance, it wouldn’t make sense to contact the CEO of an enterprise-sized company to pitch your payroll software.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 188

B2B Marketing Diagrams ROI 188