Oktopost

AUGUST 23, 2020

The conversation centers around CMOs building, curating and maintaining a brand with a focus on messaging. You can catch a conversation by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. Listen to the podcast: Key Take-Aways from Sarah Whipp: Focus on Company Goals.

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Sprout Social

MAY 18, 2022

By building your own social selling strategy your sales team can be a step ahead of the competition. By focusing on these four areas, the company found that a high SSI correlated with 45% more sales opportunities and 51% are more likely to hit quota. Additionally, B2B marketing and sales don’t need to be overwhelming.

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Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

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Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program? Follow the 6-3-1 rule.

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Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Don’t Be Like Your Competition. Have a Voice.

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Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company size.

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Sprout Social

FEBRUARY 14, 2023

With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks. It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. The time to build your social advocacy program is now.

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Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. What is Real-Time Marketing?

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Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

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Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. Share the results, deliver on their opinion.

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Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Her followers look to her to curate great content for them. Several reasons. How to find influencers on LinkedIn.

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Oktopost

JUNE 15, 2023

Call it an occupational hazard – but not one that has to derail your team each and every time you head back to the drawing board. It’s the key to identifying influencers Chances are, you know the big names in your industry – a handful of prominent names that have risen through the ranks on social media to represent major B2B influencers.

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Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. Employee advocacy is the promotion of a brand or company that an individual works at. Company swag & merch.

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Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. .

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Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

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Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

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Writtent Blog

APRIL 1, 2014

While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages. Percentage of Curated vs. Original Content. Prepare to Curate. The majority of content marketers share curated content on a daily basis. Engagement. Platforms Used.

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Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. “Be a servant.” ” See you next week!

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Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

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Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. By putting their badge on your site, B2B brands have the chance to “borrow” some of their credibility for their own needs. There are some sites that specialize in vetting and verifying companies.

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Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program.

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Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

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LinkedIn Analytics Metrics Feed 60

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Increase revenue.

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Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Curate third-party thought leadership.

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Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

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Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

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Writtent Blog

MAY 26, 2014

Companies with 51+ website pages get 48% more traffic, and those that publish 15+ blog posts monthly get 5x more traffic than non-bloggers. B2C (business to consumer) companies see a 59% increase in traffic once they grow their blog repertoire from 100 articles to 200. Content Creation Content Curation Content Marketing'

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Convince & Convert

MARCH 30, 2015

Not only has he grown from a freelance graphic designer into the leader of one of the largest social media software companies in the world, but he can also flip a serious pancake. In fact, Pancake Labs (the name of Jim’s company) and ShortStack (the specific social media software), come from his ability to make three-dimensional pancakes.

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Convince & Convert

JUNE 1, 2014

I remember shortly thereafter when Ann Handley (whom I’d never met) agreed to let me speak at MarketingProfs Digital Marketing Mixer in Scottsdale due to the urgings of my friend Stephanie Miller , who curated the email track. In those days, I still mostly wrote about email, as that was one of our major points of focus in my previous agency.

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Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. For many companies, cost and lack of access to high-quality video production are barriers to visual content creation.

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Convince & Convert

MARCH 1, 2016

80% of companies say they deliver superior customer service. There are B2B examples and B2C examples. There are examples from US companies, and examples from around the world. There are big company examples, and small company examples. You don’t, so trust me when I tell you what to do.” But you do.

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Writtent Blog

SEPTEMBER 20, 2013

Thanks to an increasingly talented workforce and amazing options like content marketing outsourcing services, the challenge for companies isn’t just getting their hands on a blog to publish. It’s getting their hands on content which can differentiate, connect with consumers, and help their company meet strategic goals. Start Iterating.

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Convince & Convert

FEBRUARY 1, 2016

Digitally inspired companies such as Tahzoo specialize in creating roadmaps for companies who are looking to understand their customer’s entire journey in order to drive targeted content. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer.

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Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. After college, I started my own company doing design and screenprinting.

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Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 62

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Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Talk about your achievements from your company’s or customer’s point of view.

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Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Talk about your achievements from your company’s or customer’s point of view.

Education 40

Education LinkedIn B2B Banking 40