Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Remember conferences and meetups?! What are webinars?

B2B 98

B2B Platform Price Software 98

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

B2B 91

B2B Engineering Social Media Privacy 91

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 4: Curate content and create copy. There’s a reason 68% of marketers say their company has an advocacy strategy. Engage your employees.

LinkedIn 111

LinkedIn Tips Curation Training 111

Sprout Social

MAY 18, 2022

Engage with insights. By focusing on these four areas, the company found that a high SSI correlated with 45% more sales opportunities and 51% are more likely to hit quota. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Content engagement rate.

Metrics 136

Metrics B2B Software Social Media 136

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. How to increase advocate engagement? Which content gets the most engagement?

Trends 69

Trends B2B LinkedIn Training 69

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. This shift has made X a central hub for digital tactics aimed at tapping into a vibrant and engaged user base. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Engage with prospective customers on social media. From discount offers to content, curate every experience for an individual audience. If you are a SaaS company, G2 is a great choice.

Tips 352

Tips Marketing Privacy Influencer 352

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Don’t Be Like Your Competition. Have a Voice.

Small Business 100

Small Business B2B Strategy Content 100

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Her followers look to her to curate great content for them. LinkedIn is the right fit for many brands.

LinkedIn 105

LinkedIn Influencer Brands Marketing 105

Ignite Social Media

FEBRUARY 13, 2020

With the growing popularity of Instagram, it’s no wonder that more and more companies use Instagram for business promotion. No matter what your business niche is, whether you’re a B2C or B2B company, your target audience is definitely on Instagram. Why Should You Use Instagram Marketing for Email Signups. Run a Giveaway.

Instagram 157

Instagram Marketing How To Collaboration 157

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • 70% of buyers would rather learn about a company through an article rather than an advertisement. 59% of B2B marketers consider blogs their most valuable channel. •

Content 201

Content Marketing B2B Journal 201

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

Comparison 145

Comparison SEO Curation Domain Name 145

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting.

Analytics 125

Analytics Tools Social Media Curation 125

Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Sprout Social

FEBRUARY 14, 2023

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. Since we started using Sprout’s Employee Advocacy solution, my network has become more engaged.

Authentication 90

Authentication Examples Class Team 90

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. Employee advocacy is the promotion of a brand or company that an individual works at. Company swag & merch.

Training 122

Training Study Metrics Social Media 122

Oktopost

JUNE 15, 2023

From witnessing big, sweeping trends to niche discussions between potential customers, social listening gives you constant insight into the conversations that get your audience interested, engaged, and inspired. Combining your content publishing insights with your social listening analytics – engagement, conversions, follower growth, etc. –

B2B 62

B2B Sentiment Analysis Influencer 62

agora pulse

DECEMBER 9, 2020

After all, the more engagement your content receives, the more likely it is to appear on your followers’ timelines. Most social media algorithms prioritize content from pages that users frequently interact with and posts that generate high levels of engagement. Let’s Talk Content Creation and Content Curation.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Writtent Blog

FEBRUARY 12, 2014

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 73% of B2B marketers are producing more content than they did a year ago.

Content 110

Content B2B Hubspot Marketing 110

Keyhole.co

NOVEMBER 29, 2023

In the ever-evolving world of online content curation, uploading your video at the perfect time has become the key to increasing views, engagement, and subscribers. No matter how good your video is, it is ineffective without engagement. The time you post and the time people watch and engage determine the success of your video.

YouTube 59

YouTube Analytics Analysis Engagement 59

Webbiquity SMM

MAY 3, 2011

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample scope to engage and educate your audience on LinkedIn. Step 3: Post regularly on your LinkedIn Company Page.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Generating leads on LinkedIn can effectively reach potential customers and introduce them to your products and services because you get ample scope to engage and educate your audience on LinkedIn. Step 3: Post regularly on your LinkedIn Company Page.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Oktopost

OCTOBER 23, 2019

Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire. Subscribe to “B2B Marketing Now” to stay up to date ! Our fellow Israeli-founded companies Outbrain and Taboola are joining forces! It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Union Metrics.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

FEBRUARY 4, 2023

You will know what kind of content fetches you more engagement and reach. Moreover, employee advocacy is another LinkedIn-specific component that you must monitor for employee-specific engagement and building progressive work culture. If you are the admin of your company or business page, you will be able to check its analytics.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

You will know what kind of content fetches you more engagement and reach. Moreover, employee advocacy is another LinkedIn-specific component that you must monitor for employee-specific engagement and building progressive work culture. If you are the admin of your company or business page, you will be able to check its analytics.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Writtent Blog

APRIL 1, 2014

Whether you’re just starting out or trying to hack your low engagement or small fan base, we’ve compiled a highly tactical guide to building (or improving!) While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages. Engagement.

Social Media 98

Social Media Strategy Tips Curation 98

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Writtent Blog

MAY 17, 2013

Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing profs! B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges. Got a problem with readers’ engagement?

Content 87

Content Journal B2B Loyalty 87

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program.

B2B 118

B2B Social Media Energy Team 118

Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. By putting their badge on your site, B2B brands have the chance to “borrow” some of their credibility for their own needs. There are some sites that specialize in vetting and verifying companies.

Examples 27

Examples Badge B2B Case Study 27