Pam Moore
DECEMBER 11, 2016
Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Content Marketing Institute).
Webbiquity SMM
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp. Pricing: free.
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agora pulse
AUGUST 19, 2020
Fun social content fact: Almost 90% of B2B marketers say that repurposing existing content is more effective than producing new content in terms of time, costs, and results. Retweeting an inaccurate statistic or misleading quote could land your company in hot water with regulators. Gather with Curata . Loss of traffic .
Writtent Blog
MAY 15, 2013
Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter.
Writtent Blog
JULY 5, 2016
It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. Research shows upwards of 60-70% of B2B content goes unused.
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