How to Promote Your Content Across Owned, Earned, and Paid Media
Convince & Convert
JUNE 12, 2013
While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.
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